A Simple Guide to Rich Snippets

A Simple Guide to RICH SNIPPETS WHAT ARE RICH SNIPPETS? Rich snippets (sometimes referred to structured data) enhance search results by providing extra optional bits of information about your website and its relevance to the user's search query, for example: author, company, video, price, reviews, ratings and much more! as UTILISING RICH SNIPPETS Rich snippets can be used to display a number of different kinds of information about your website. It is important you pick the right combination for your needs. BREADCRUMBS A breadcrumb trail is a set of links that help a user understand and navigate your site's hierarchy. Romantic Interlude by Tracey Cook - bookdealer.com www.bookdealer.com > Ebooks Fiction > Romance Purchase best selling books in paperback or ebook format. Browse a wide range of literary works from fiction to instructional. EVENTS Show a list of dates for future events such as music concerts, special event evenings or gallery openings. Music Venue - Events and Tickets www.musicvenue.com Buy tickets for events at The music Venue, discover and keep up to date with our latest news and events schedule. Thu 27 Mar Jazz Night Fri 28 Mar Swing Night Sat 29 Mar Battle of the Bands MUSIC Display lyrics and links to play tracks on your website directly from the search results page. Rob Simple - Free Music, Tour Dates, Photos and Video www.robsimplemusic.com Discover the music stylings of Rob Simple. View photo gallery, tour dates and track previews from Rob's upcoming album. Track Duration Album Love Everlasting J0.45 Overboard Get Over it J0.45 Overboard Sunshine and Toast J 0.45 Overboard PRODUCTS Display product information including rating, pricing and availability. 52" Widescreen Television - Electronics Store www.electronicsstore.com/televisions/pvq00013576 ***** Rating: 4.2 - 127 reviews - £559.99 - In stock 52' widescreen television with built in freeview and DVD player. Piano Black finish, comes with wall mount. RECIPES Show an image, rating information, preparation time and even calories per serving in your recipe search results. Goats Cheese Tartlets - recipes.com www.recipes.com/goats-cheese-tartlets *** Rating: 4.8 - 1953 reviews - 45 mins -622 cal A unique and popular recipe for party nibbles or as a delicious starter. Caramelised red onion and tangy goats cheese in a crispy pastry case. VIDEO Have a still of your video displayed prominently in your websites search results. Official Movie Trailer 2014 - whatmovie.com www.whatmovie.com/trailers Jan 14, 2014 Official movie trailer for the 2014 summer blockbuster featuring exciting new talent set in a dystopian future. PEOPLE Display a photo and contact information. Jenny Greenteeth - Freelance Illustrator www.jennygreenteeth.com By Jenny Greenteeth - in 370 Google+ circles Jenny Greenteeth is a freelance children's illustrator. View current projects, client list and illustration gallery. Contact - Facebook - Twitter - Gallery BUSINESS Display location details and reviews for your business or organisation. Leaflet Printing - Perfect printing www.perfectprinting.com Rating: 4.2 - 372 reviews Perfect Printing offer a number of custom printing options and affordable price plans for all your printing needs 100 W Regent St, Glasgow G2 2QD 0141 300 6000 BENEFITS OF RICH SNIPPETS Rich Snippets can be a huge asset to improve your click-through rate, brand presence and organic search results. They provide an excellent visual way to display key information about your website at a glance. CLICK THROUGH RATES 30% Companies who proper utilise rich snippets can see up to a 30% increase in their search click-through rates. DRAW ATTENTION Visually pleasing layouts on search results that include star ratings, photos and page links draw more attention than standard page results and give a more professional feel. MORE QUALIFIED VISITORS People who visit your site through search results using rich snippets are more likely to stay on your website for longer due to them making a more informed decision when clicking on your link. TOOLS TO HELP YOU ALONG THE WAY Here are some great tools to help you implement rich snippets on your website. SCHEMA CREATOR An excellent tool you can use to help you create schemas. Using this tool you can create microdata for your site within minutes. WEDMASTER TOOL'S DATA HIGHLIGHTER This tool helps novice users to add rich snippet mark-up content to their website. All you have to do is select the content from your web page, select the type of data it represents and then publish it as a rich snippet. STRUCTURE DATA MARKUP HELPER Another tool that is very useful is the Structure Data Markup Helper, which is like a Google rich snippets generator and is very simple to use, providing a click and generate user interface. GOOGLE STRUCTURED DATA TESTING TOOL Whatever tool you decided to use to create your microdata, once you have added it to the relevant page we recommend testing it with Google's rich snippet testing tool, to check that Google can read it and that it doesn't contain any errors. 4 PLUGINS & EXTENSIONS To make it a little easier for you to manage your rich snippets, different web developers have created plugins and extensions for the popular content management systems Joomla, Magento and WordPress. Here are some of our favourites WORDPRESS - ALL IN ONE SCHEMA This adds a rich snippet meta box to your page editors so you can easily add rich information to feature on search results showing your posts and pages. This is one of the more comprehensive rich snippets plugins for WordPress. MAGENTO - RICH SNIPPETS SUITE The easy-to-use Rich Snippets Suite extension helps you to enhance your product's search results by including rich snippets breadcrumbs, product information, reviews and ratings. JOOMLA - J4SCHMA Our favourite rich snippets extension for Joomla is J4Schma. This plugin is a visual editor that allows you to create rich snippet data using schema.org attributes. Using this plugin, you will be able to quickly add them to your pages. OPACE www.opace.co.uk