The High Street Loses Almost Half Of All Showroomers To Competitors

THE HIGH STREET LOSES ALMOST HALF OF ALL SHOWROOMERS TO COMPETITORS of shoppers went in-store to check something they planned to buy online of shoppers used 16% mobile in-store to check prices elsewhere How do shoppers showroom? Access offers Read reviews Looking for a BETTER PRICE VALIDATING their decision Compare prices Research features Scan barcodes Take photos of a product it 44% of shoppers 56% GO & BUY with another brand of shoppers STAY &BUY in-store or online 74% of shoppers would be happy to be sent text or email promotions while using in-store WiFi 45% of shoppers would leave a store and buy online when the price is just 2.5% lower than in store 44% of consumers would like to use a mobile app to support in-store shopping 81% of shoppers would pay for a superior customer service Nearly 70% of shoppers have ditched a brand following a poor mobile experience Importantly 92% of those have gone straight to a competing brand and made a purchase 48% of smartphone owners have had their decision to purchase an item in a store influenced by their phones 20% of people have ordered an item online for in-store collection HOW CAN RETAILERS CONTINUE TO COMPETE WHILE SHOPPERS SHOWROOM? Be in the right place, at the right time Create innovations Add value to the in customer service experience V Invest in your mobile experience O Provide coupons that can be used in-store and online V Ensure the deals you offer shoppers are personalised for them Connect your channels for better cross promotion O Offer a Click and Collect service V Give your customers exclusive extras V Invest in customer service (from store to call centre) O Allow shoppers to pay in-store with their mobile Use technology to enrich the experience in-store Where we got the statistics from... - Foolproof 2013 Christmas shopping survey - http://econsultancy.com/reports/the-multichannel-retail-survey - http://www.comscoredatamine.com/2012/12/44-per- cent-of-uk-smartphone-owners-use-their-phone-for-a-shopping-activity-in-store/ http://www.billingworld.com/news/2012/12/orade-survey-connects-churn-and-a-poor-customer.aspx - http://retailingtoday.com/article/consumers-calling-smartphones-store-purchasing-decisions?ad=news - http://econsultancy.com/uk/reports/how-the-internet-can-save-the-high-street - http://gigaom.com/2012/07/09/is-the-future-of-retail-showrooming/ foolproof.co.uk