Short-term or long-term content in the mobile age?

SHORT-FORM OR LONG-FORM CONTENT IN THE MOBILE AGE? With so much content now being consumed on the move, does this mean we should be favouring short-form content over long-form? Let's take a look at the pros and cons of each to see which comes out on top. SHORT-FORM LONG-FORM WINNER Builds credibility Authority with the search engines WINNER Produce quickly, A publish more frequently Time to write DRAW A regular flow keeps Google happy DRAW Google likes to rank in-depth content 巴 ! Satisfies Google WINNER Keeps readers engaged for longer Time on site WINNER Suitability for mobile screen Easier to consume on the move WINNER Longer articles get shared twice as much Shareability DRAW DRAW Perfect for Provides Offers value industry news and quick tips in-depth advice and insight WINNER Requires less attention and Time to consume quick to scan IT'S A DRAW Both have their benefits and drawbacks. Your strategy should involve a variety of article types, with the word count dictated only by what's necessary to effectively get your message across to the reader. Sources: Buzzsumo Visit verticalleap.co.uk VERTICAL LEAP Call us on 0845 123 2753 Email [email protected] @verticalleap