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Short Brandable .Coms: Increasing the Best Option for Startups

Short Brandable .Coms Increasingly the Best Option for Startups Domain name is critical to the success or failure in newly launched websites About 2/3 of consumers use search engines to help make buying decisions Two Ways Domain Names Impact SEO Efforts and Search Rankings Keywords Branding Historically very effective but no longer effective since Google's EMD update Does not contain keywords and are ideally short, aesthetically pleasing and easy to remember Exact Match Domain (EMD) le. Site about greenwldgets, Greenwldgets.net Google likes brands, because users like brands. Which site would you rather read, link to, or share with your friends - NYtimes.com or your-ny-news-stuff.com ? Average EMD site ranking dropped from #13.4 to #26.6 Phrase Match Domain (PMD) le. Site about greenwldgets. Greenwldgetsshop.com "Brands are the solution, not the problem. Brands are how you sort out the cesspool." ~Google CEO Eric Schmidt Average PMD site ranking dropped from #39.7 to #47.7 Pros Cons Pros Cons • Most non hyphenated keyword domains are already registered or very expensive • Does not indicate • Represents all products offered by company • Visitors tend to click domain names which exactly describe the product they are looking for website content • Unique • Costly to develop brand awareness • Multiple hyphen domains aren't easy to remember • Greater Selection of .com • Appropriate for sites selling a specific product • Takes time to rank well on Search Engine Results Pages (SERP) domains available • Multiple hyphen domains • No hyphens necessary don't look credible • Memorable • Misplaced a hyphen in typing the domain sends customers to competitor sites Google's EMD · Eliminates Keyword Stuffing · Eliminates Webspam • Promotes Building Quality Sites • Promotes Trust Factor in Websites UPDATE Start up businesses common Top Level Domain (TLD) Choose a Domain that is: • Memorable Startups, Dotcoms, and Other TLDS : Precentage of TLDS Unique • Relevant 100% • Not error-prone (a domain such as example.ws is a branding nightmare, because users will tend to type example.com instead) 80% 60% • Short (15 characters or less) • Avoid Hyphens 40% (Negative SEC ranking factor and many users will type the domain without hyphens) 20% Best Domain Names tend to rise to the top of their space (ie Foursquare vs Gowalla) 0% 2005 2006 2007 2008 2009 2010 2011 .com .net .org others Starups, Dotcoms, and Other TLDs: Average Length of .com Domains 12 One of the key ways venture capitalists select companies is by their proposed domain name 11 Great short .com invented names available for under $10,0000 2005 2006 2007 2008 2009 2010 2011 Startups with Domain Names Beginning in S, C, and T Raised the Most Money ly name followed ITy and Sy Together, these three Increasing number of sites selling curated fixed price inventory of 100's brandable domain names such as Name Perfection.com is the most commonly funded ending for a startup versus broad marketplaces like Sedo with millions of names to search account for 7% of unfunded startups through at negotiable prices www.nameperfection.com http://www.chubbybrain.com/blog/7-startup-names- y-sy http://thomaspark.me/2012/02/startups-dotcoms-and-other-tlds http://searchengineland.com/google-emd-update-research-and-thoughts-137340 http://www.sweetmantra.com/2013/05/pricing suidelines-for-startup-domain-names html http://www.webpronews.com/seo-factors-to-consider-when-choosing-a-domain-name-2013-02 http://www.forbes.com/sites/davidteten/2013/05/01/should-a-startup-spend-ve-funding an-a-domain-name http://www.designexperts.com.au/_blog/Design Experts/post/How_to_Choose a Domain Name_Branding versus_Keyword-Rich Length (Characters) Short Brandable .Coms Increasingly the Best Option for Startups Domain name is critical to the success or failure in newly launched websites About 2/3 of consumers use search engines to help make buying decisions Two Ways Domain Names Impact SEO Efforts and Search Rankings Keywords Branding Historically very effective but no longer effective since Google's EMD update Does not contain keywords and are ideally short, aesthetically pleasing and easy to remember Exact Match Domain (EMD) le. Site about greenwldgets, Greenwldgets.net Google likes brands, because users like brands. Which site would you rather read, link to, or share with your friends - NYtimes.com or your-ny-news-stuff.com ? Average EMD site ranking dropped from #13.4 to #26.6 Phrase Match Domain (PMD) le. Site about greenwldgets. Greenwldgetsshop.com "Brands are the solution, not the problem. Brands are how you sort out the cesspool." ~Google CEO Eric Schmidt Average PMD site ranking dropped from #39.7 to #47.7 Pros Cons Pros Cons • Most non hyphenated keyword domains are already registered or very expensive • Does not indicate • Represents all products offered by company • Visitors tend to click domain names which exactly describe the product they are looking for website content • Unique • Costly to develop brand awareness • Multiple hyphen domains aren't easy to remember • Greater Selection of .com • Appropriate for sites selling a specific product • Takes time to rank well on Search Engine Results Pages (SERP) domains available • Multiple hyphen domains • No hyphens necessary don't look credible • Memorable • Misplaced a hyphen in typing the domain sends customers to competitor sites Google's EMD · Eliminates Keyword Stuffing · Eliminates Webspam • Promotes Building Quality Sites • Promotes Trust Factor in Websites UPDATE Start up businesses common Top Level Domain (TLD) Choose a Domain that is: • Memorable Startups, Dotcoms, and Other TLDS : Precentage of TLDS Unique • Relevant 100% • Not error-prone (a domain such as example.ws is a branding nightmare, because users will tend to type example.com instead) 80% 60% • Short (15 characters or less) • Avoid Hyphens 40% (Negative SEC ranking factor and many users will type the domain without hyphens) 20% Best Domain Names tend to rise to the top of their space (ie Foursquare vs Gowalla) 0% 2005 2006 2007 2008 2009 2010 2011 .com .net .org others Starups, Dotcoms, and Other TLDs: Average Length of .com Domains 12 One of the key ways venture capitalists select companies is by their proposed domain name 11 Great short .com invented names available for under $10,0000 2005 2006 2007 2008 2009 2010 2011 Startups with Domain Names Beginning in S, C, and T Raised the Most Money ly name followed ITy and Sy Together, these three Increasing number of sites selling curated fixed price inventory of 100's brandable domain names such as Name Perfection.com is the most commonly funded ending for a startup versus broad marketplaces like Sedo with millions of names to search account for 7% of unfunded startups through at negotiable prices www.nameperfection.com http://www.chubbybrain.com/blog/7-startup-names- y-sy http://thomaspark.me/2012/02/startups-dotcoms-and-other-tlds http://searchengineland.com/google-emd-update-research-and-thoughts-137340 http://www.sweetmantra.com/2013/05/pricing suidelines-for-startup-domain-names html http://www.webpronews.com/seo-factors-to-consider-when-choosing-a-domain-name-2013-02 http://www.forbes.com/sites/davidteten/2013/05/01/should-a-startup-spend-ve-funding an-a-domain-name http://www.designexperts.com.au/_blog/Design Experts/post/How_to_Choose a Domain Name_Branding versus_Keyword-Rich Length (Characters)

Short Brandable .Coms: Increasing the Best Option for Startups

shared by shanemarks3 on May 30
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This is an infographic which provides key information for start up businesses in choosing the right domain names and types through short brandable .coms. A domain name is critical to the success or fa...

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