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Shopping Cart Abandonment and Tips To Avoid It

SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHECKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMINAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHЕCKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMBNAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHЕCKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMBNAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHЕCKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMBNAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHЕCKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMBNAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I SHOPPING CART ABANDONMENT I AND TIPS TO AVOID ITK Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them concise. consistent. prominent. BACK LINKS DEDICATED TOLL-FREE HOTLINE Including a back link allows the Customers like knowing where they are in the process. Number steps to track progress. and color contrasted. Never place the "checkout" button next to customer treedomc don't make the "remove from cart" button. them teel cloistered. 200 Some customers are uncomfortable using their cards online, THUMBNAILS CHЕCKOUT + BACK TO SHOPPING Allow them the ootion STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact Include thumbnails so customers know they are buying the EXPRESS CHECKOUT: information during INCLUSION OF ITEM right item-you don't want them to have checkout to alleviate any concerns the customer might have. THUMBNAIL PICTURES USERNAME PASSWORD INCREASES CONVERSION RATES BY 10 PERCENT. NEED HELP? CALL US AT 1-800-555-5555 to start the whole process over. EDIT ITEM YOU MAY ALSO LIKE. CROSS-SELLING Be careful where, how ALLOW CHANGES and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-seling PayPal Google Making moves easy for your customer is the key. Make SAVE CART EDIT ITEM changing details on the checkout page easy and intuitive. It never hurts to include third party reinforcement logos such as Verisign. Allowing customers to choose different payment options decreases shopping cart Many customers use their shopping cart as an idea collector Test the placement for the future. Allow them the of such logos for abandonment. option of reviewing at a later time. or emailing goods they're interested in to themselves converalon rate SECURITY DIVERSIFY PAYMENT OPTIONS diferences SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT ****! DON'T * REQUIRED! DO DO LOWEST PRICE MATCH Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Customers love to hear other customers' feeback. Don't create any more steps than necessary for your customers. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site. reatfirming them with rhetorie like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool ofr User laterface Engineering conducted teste on this tople DO 75 percent of people who were forced to ERROR! reglster frat never tried to purehase. In ene case study, customer purehases Prevent Errors Inereased by 45 percent after forced Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale. reglatration was removed. DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs. this is a good way to aggravate customers, leading to shopping cart abandonment. DO | ONLY 1 LEFT iN STOCK! Estimate shipping costs early or try to offer free or flat shipping, If fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout. they will ikely leave the site to search for a coupon code. NEED HELP? DO DO Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for, it might drive them away. the field and replace it with some subtle text like "Do you have a promotion/coupon code? For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. Click here. DO SAUED! One case study saw a 90 percent -decrease in conversion because of faulty coupon code placement. Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). monetate SOURCES: MONETATE I BRYAN EISENBERG | JARED M. SPOOL I CLICKZ I

Shopping Cart Abandonment and Tips To Avoid It

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Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here are tips to help significantly lower shopping cart abandonment.

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