Shocking Business Vs Leisure - Travel Trends

Business Vs Leisure Travel Trends Increase In Leisure Traveling 2012 2013 Online Research to decide where to travel? 3% 2012 2013 65% 68% Frequency of Family Traveling in coming years? 2012 2013 3% 46% 49% Usage of Smartphones/Tablets for searching travel related information? 2012 2013 9% 33% 42% Ollo Major Factors while choosing destinations DO YOU KNOW? 65% of business travellers book travel directly on brand sites more often than via OTAS,this is a 11% increase from 2012. Price Interested Activities Past experience with destinations Variety of Activities Can relate to location Promotion Top 3 Key Requirements When Selecting Travel AIR TRAVEL Price Price Price Most convenient location Most convenient Past experience departure/arrival times Past experience with establishment Reward/travel points Fewer stops, better connections Increased Likelihood of booking Loyalty / Reward Program 38% of business travelers are less likely to plan travel based on loyalty programs in 2013 than they were in 2012 Airline Hotel Car Rental Online Travel Agency OTA Travel Inspiration & Planning Source of Inspiration 39% 9% 61% 17% 9% TV Radio Internet Books Travel Agents 18% 5% 14% 14% 80% Travel Planning Sources Source of Inspiration 8% 25%, 30% 62% 4% Travel Groups Informational Brochure Magazines, Newspaper Family, Friends, Colleagues 800/Toll Free, Number 7% 28% 49% 5% 18% Travel Planning Sources Top Online Travel Activities Leisure Travelers Buseiness Travelers 53 Map Sites Hotel Sites Airline Sites Travel Review Sites OTA Search Engine Car Rentals Sites Dependency on Researched Data When leisure travellers are at a destination, 58% of them rely on online sources to research local activities 42% - Brochures/Books in my room/house 25% of travelers book their trip via smartphone 41% - Destination website/app Air: 19% Hotel: 25% Cruise: 29% Car: 25% 41% - Walking around destination 31% - Concierge/staff at accommodation 27% - Other people on trip 25% - Accommodation website/app 22% - TV in my room/house 21% - Other travel websites/apps 14% - Online videos Online videos impact on travel planning Percentage of travellers who watch online travel 51% of leisure travellers vs 45% in 2012. 69% of business travellers vs 64% in 2012. 55% of affluent travellers vs 50% in 2012 When travel videos are viewed Leisure Travelers Business Travelers 64% 66% Thinking about taking trip 63% 66% Choosing destination Looking for activity ideas at particular destinations 65% 65% Deciding on accommodations 52% 61% Selecting a website to book through 29% 40% This chart talks about actions taken by travellers after watching travel videos online. 1. Inspired me to think about planning vacations 66 70 64 60 2. Influenced where i have decided to travel 58 56 55 60 49 46 3. Prompted me to visit the website of the advertiser 50 40 4. Encouraged me to consider the brand that was being advertised 30 20 5. Introduced me to a travel company / brand i wasn't aware of 10 4. Business Leisure Types of travel videos viewed 62% - Videos made by hotels, airlines, cruises, tours, etc. 59% - Trip reviews from experts 57% - Videos from travel- related channels 55% - Trip reviews from people like me 48% - Videos made by people like me 37% - Videos by friends and family 42% - Commercials /ads from companies /brands Resources Infographics Created by Connect With Us http://www.tnooz.com/article/googles-study- multi-screen-usage-online-trip-planning- video-impact AJoGuru in