Shades of Otherhood
shared by stephanieivania on May 06
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While the mom demographic is often explored in the public sphere and recognized by marketers, DeVries Global conducted proprietary research to shine the spotlight on the other women that exist to bett...
er understand their values and motivators as brands try to build products for them and communicate to them in a way that is meaningful.
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http://www.u...-with-themCategory
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