An SGV is essentially a living, breathing infographic. This approach combines the best aspects of traditional static graphics and classic interactive interfaces with a new purpose: to allow the viewer to interact with the content in a more meaningful way — by contributing to and actually being a part of the measured data that is displayed. This new social data visualization approach, which can be seen in our first Money SGV shows the tip of the iceberg in regards to allowing the viewer to contribute and be a part of the measured data on display. C5's cofounders coined "SGV" in their book, Infographics: The Power of Visual Storytelling. Noting the technology as a potentially significant opportunity in the development and future of data visualization.