Setting up a Facebook business page: what, why, how and when?

SmB SwitchmyBusiness.com Presents: a series of guides for Getting Things Done Facebook Business Pages: What? Why? How? What? Facebook allows buisnesses to setup a FREE page on their social network for interacting directly with customers. Here are just some of the things you can do: • Share Exclusive offers • Run competitions • Promote products or services • Answer direct messages Why? 1.39 billion Monthly active users on Facebook 890 million Log on each day That's a lot of people for you to reach out to.. A properly managed Facebook business page can help you to: • Drive Online Sales • Increase Local Sales • Promote Your Apps • Raise Brand Awareness How? Setting up your business page is really simple and it only takes a few minutes... 01 riends Create Group Manage Groups Log in to your personal account, or set one up, and create a page from Create Page Manage Pages Create Adverts your account. Manage Adverts (Click on the arrow in the top right hand corner and select "Create Activity Log News Feed Preferences Settings Log out Page") Help Report a Problem 02 Choose a business category for your Page. 1 Create a Page Crestea Facebo Page tbudeer relatonsewth your dence and ountemen Local Business or Place Company. Organisution or Inston Brand or Product Artist Band or Pubic Figure Ertertainment Cause or Community Company, Organisation or 03 Institution Join your supporters on Facebook. Choose a category Select the category that best fits your business: Company Name By clicking Get Started, you agree to the Facebook Pages Terms. Get Started 04 It's time to optimise! 1 About 2 Profile Picture 3 Add to Favourites 4 Preferred Page Audience Tip: Add a description and website to improve the ranking of your Page in search. Felds marked by asterisks (") are required. Add a few sentences to tell people what your Page is about. This will help it show up in the right search results. You will be able to add more details later from your Page settings. 155 *Tell people what your Page is abot. Website (e.g your website, Twitter or Yelp links) Choose a unique Facebook web address to make it easier for people set, it can only be changed once. find your Page. Once this is http://www.facebook.com/ Enter an address for your Page.. Need Help? Skip Save Info Company description: A 155 character summary of what your company does. Be compelling, but not mysterious. Website: Enter your company's web address, if you have one. Unique Facebook Web Address: Don't try and be fancy here, stick to your business name. You will then be asked if your company is a real organisation - hopefully yes! You'll then be asked if the Page will be the official representation of the organisation – again, hopefully yes! Click "Save Info" and move on to the next stage. 05 SmB Upload a profile picture that's 180px x 180px. Many companies choose to use their logo. TOP TIP: This might come in handy: www.facebook.com/PagesSizesDimensions 06 Add your Page to your browser favourites so you can access it easily. 07 Reach out. Want to run some advertising to give your Page a kickstart? Now's the time to do it. Done! Extra Tips Tips for Creating Engaging Page Posts: Post consistently: Use scheduling wisely. Create engaging posts: Great copy, images and videos. Get a conversation going: Ask questions, request feedback. Exclusivity wins: Share discounts, promotions and info. Review performance: Check back to see what's done well. When to Post? Ipm - 4pm: Links posted between these times result in the highest average click through rate. Wednesday at 3pm: The best time to post for maxi- mum engagement. 8pm – 8am: Posts get the least attention between these times. Brought to you by: SmB SwitchmyBusiness.com OUR EXPERTS SORT, YOUR BUSINESS SAVES Sources: https://www.facebook.com/business/ http://blog.bitly.com/post/22663850994/time-is-on-your-side https://www.facebook.com/business/a/online-sales/page-post-tips