SERM

SERM The pro-active monitoring, tracking and management of the search engine results for high visibility brand-related keyword phrases SEARCH ENGINE REPUTATION MANAGEMENT 80% 18% 75% 82% SEARCH ENGINE USAGE 60% of American consumers of men 18-24 of consumers say 40% January 2011 say that seeing will consider an that NEGATIVITY in the top 5 search NEGATIVE SEARCH RESULTS for a brand alternative product if they find NEGATIVE Ý bing Ask 20% results for a brand or business impacts their buying decision INFORMATION DOES NOT affect in a search their brand loyalty 0% 68 15 13 31 americans CONDUCT MORE THAN 500,000,00 searches per day MORE THAN 6,000~ second 87% 83% 83% 78% 69% 72% 66% 59% 54% 53% 51% 51% 50% Percent of internet users engaging in the following 32% 32% ONLINE ACTIVITIES Use a search Use search Search for information comment or Look for Search for Buy or Search for Post a engine to find information on a hobby or interest information make a information engines for information on another reservation on a potentil employer work- about a review online for travel place to live related research person about a product you bought or a service you Look for Look for Buy a product Search for Look to Look for a health information "how-to," Wikipedia for virtual tour received information about a service "do-it- information before ог product before buying yourself" or герair visiting a Rate a product, location service or person using an online rating system information 95% 79% 86% 81% 76% of Americans 58% use the Internet? 30% FACT: Searchers rely on the FIRST PAGE of search results more than 95% of the time 4 18-33 34-44 45-55 56-64 63-73 74+ 16.4 BILLION SEARCHES FACT: In December 2010o, AMERICANS conducted The 10 MOST SEARCHED KEYWORDS are consistently THE EXACT NAME of a business, brand or website (navigational searches) 3 number of words used in a search query“ Q One Two Three Four Five Six Search 39% 38% 14% 2% 1% age 18-34 age 35-44 age 45-54 age 55+ Percentage of Americans that trust what they read about a brand on the Search Engine Results Page (SERP) ' 75% 70% 65% 55% 49% 58% 58% 67% West Mid West 65% North 2004 East FACT: 65% South Nearly ONE- HALF of the time, searchers 2010 will click on Percentage of Americans that perform a search for a brand BEFORE they do business with them for the first time ! NEGATIVITY in the search results when looking for the 79% of 18-35 year olds agree that NEGATIVITY in a Search Engine Results Page affects their buying decisions, but only 69% of people over 55 do 1 Percentage of Americans that perform ONLINE RESEARCH concerning the products and services they are considering purchasing 2 official brand or business website The goal of SEARCH ENGINE REPUTATION MANAGEMENT is to effectively "own" the search engine results page for your brand- related terms by controlling the top 10 results. This shields brand reputations from negative, misleading, inaccurate or otherwise damaging content resulting from search engine queries. For more information, visit SERM.US Əj8o09