SEO vs. PPC

SEO s PPC VS. (Search Engine Optimization vs Pay Per click) Introduction What is the main difference between SEO and PPC: SEO (Search Engine Optimization) is all about getting your site to be ranked higher on search engines such as Google, Yahoo, Bing. Search results achieved through SEO are often referred to as "organic results" as they are the natural (unpaid) re- sults that the search engine returns when a search query is performed. bing Google YAHOO! PPC (Pay-Per-Click) is about paying for advertising space for specific target keywords on search result pages. The company that has placed an advertisement on a website pays a sum of money to the host when a user clicks on to the advertisement. Pros SEO Pro's PPC Pro's Instant Traffic to your Website -- have ads on the top of search results almost immediately after setting up a PPC campaign. Natural Exposure and Credibility -- holding a top organic (unpaid) search result provides a lot of expo- Full Control -- you are in complete control of your ad ( copy, keyword, and desitnation URL) sure and seems more credible No Worrying About Algorithm -- PPC ads are not impacted like the organic (unpaid) search results are when search engines perform an algorithm update. Updates Large ROI potential -- organic re- sults will attract more clicks which bring in more conversions enue, and a solid ROI. Complete Brand Dominance -- Control prime real estate in the search results when your brand shows up in both the natural results and the paid search results. Exposure on several search engines-- high quality search engine optimization can provide your small business with exposure on several search engines, such as Google, Yahoo, AOL, and Bing. • Laser Target your Audience -- Target your ideal customers by con- trolling what geographical locations will see your ads Cons SEO Con's PPC Con's Quality SE0 takes time -- SEO can take many months to notice results Can be very expensive -- pay-per-click can be very expensive if the campaign is not correctly set up, resulting in a loss. High competition - some business categories and keywords have very high competition and your small busi- ness might be trying to fight an uphill battle against corporations with huge budgets and resources. Must test extensively a lot of personal experience and ongo- ing testing. -- PPC takes Susceptible to algorithm updates -- an algorithm can really shuffle the search results, causing organic rank- ings to fall and months of hard work and money to be flushed down the drain. Must optimize constantly search marketing is not a "set it and forget it" advertising option, as PPC campaigns require constant optimiza- tion. -- Paid Statistics Customers that come to a retailers site from paid search ads are People who come from ppc ads convert х 50% 2.03% of the time compared with more likely to buy than those who come from clicking 1.26% through organic search links 70% 66% 29% of customers of customers of search engine users distrust paid are annoyed report visting organic advertisements by PPC ads listing daily Only $1.05 BILLION of the $5.75 BILLION spent on search engine marketing last year was spent on organic SEO which is way less than PPČ Sources: https://www.convertwithcontent.com/seo-s-ppc-which-is-bet- ter-for-my-business/ http://www.huffingtonpost.com/jonathan-long/small-busi- ness-marketing-_1_b_5206764.html http://www.huffingtonpost.com/jonathan-long/small-busi- ness-marketing-_1_b_5206764.html http://www.zeroonezero.com/services/ppc-vs-organic-sem.html http://www.internetretail- er.com/2009/08/04/paid-search-is-more-likely-than-organic-to-bring-in- buyers-stud A WORK OF ART WEBSITE DESIGN SEO I SM MARKETING Designed By: NationalPositions Profitable Internet Marketing %24