SEO vs PPC

SEO vs PPC WHAT IS SEO? WHAT IS PPC? SEO or Search Engine Optimization traffic is achieved by achieving high rankings in the natural search results. When using SEO, organic search results are generated. Following SEO best practices will allow your site to get displayed on these pages more prominently and more often. PPC or Pay Per Click enables you to quickly get your website listing on the sponsored results sections of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through from your ad to your website. WHY SEO WOULD WIN? ** * WHY PPC WOULD WIN? SEO's return on investment will continue to rise in the long run. Residual benefit will be seen even when your budget has stopped. PPC has instant results and can generate visitors early in a site launch. Searches tend to trust organic listings more than sponsored links. Once your site gets a good ranking, your brand is immediately perceived as reputable. PPC is protected from algorithm updates. It guarantees a steady stream of visitors when it's paid for no matter what changes search engines make. PPC traffic are highly targeted hence people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. The cost of SEO is relatively fixed, independent of click volume. 0000 WHY SEO WOULD LOSE? ** * WHY PPC WOULD LOSE? SEO takes time for results of the work to take effect and requires ongoing upkeep for a gradual process of improvement. PPC has a learning curve and requires testing website variables to improve conversions and find out whether your ROI is positive or negative. Algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings and profits practically overnight. PPC advertising requires money to buy traffic. It can be really costly if you are misguided and execute your campaigns incorrectly. 2$ A lot of things are out of your control and your competitors may use unethical strategies to get ahead of you. Web searches don't trust PPC listings very much. The fact is that people don't like to be sold or have advertising slamming down their throats. * *** ****** *** * *** ****** Sources: ttp:/searchengineland.com