SEO Today - A Brief Overview
IDF ng your baineu g SEO TODAY A BRIEF OVERVIEW Search Engine Optimisation has changed over the last few years - we have created this infographic to give a brief overview of the changes and what you need to know. We hope you find this infographic useful, Enjoy :) Lead Generation by Device 8% 10% 82% Mobile Internet Growth Smart Phone Tablet 10% 10% 8% 8% 6% 6% 4% 4% 2% 2010 2011 2012 2013 2% 2010 2011 2012 2013 SEO Strategy by Popularity 39% 37% 24% Articles Blog Posts Infographics Video Social Media SEO Zoo Google often updates and changes their algorithm in order to improve organic search. The most recent animal themed updates are as follows: Penguin Panda Zebra Targeting Links Targeting webspam, introduced to punish sites with low quaity Targeting Content Targeting webpages. introduced to punish sites which use poor quality duplicated or very little quality content Targoting Social? Zebra is rumoured to be Google's next update. We predict this update with be focusing on Social Factors to a website. links On Site Factors As always it is critical that all of your websites COn Site Factors are 100% perfect and relevant. Below are some of the critcal On Site Factors: </> User - Friendly URL: It is critical that your websites URLS are relevant and simple Meta Descriptions Compelling Meta Descriptions of between 150-160 characters Title Taga Informative Title Tags of 70 characters max. It is important not to keyword stuft. on your website. with no duplication. i ALTO Image Alt Taga Include Image Alt Tags on images for each individual page on your website. Sitemap It is very important to submit your Sitemap.xml to all search engines Rodirocts It is important to Implement 301 & 302 redirects where necessary Strong Content Good quality content is now critical for your website. You need to create quality infographics, videos and regular blog posts that people will virally share online: Blog Posts Creative and informative Blog posts that readers will wamt to Vidoos Infographice High Impact Infogrpahics that have the potential of going viral through your target market. Engaging and informative Videos that your customers can easily access and share. share. like. tweet etc. Outreach Links are relevant but they need to be from strong, quality sources. This is where Outreach comes into the SEO equation. Outreach Outreach your content to a network of relevant Bloggers and Authors. Content Promotion Create excellent, creative and The Promotion of quality engaging content for your target market content on relevant and targeted websites Social Signals As SEO evolves it is important to make sure you are building up and promoting your Social Signals. 8+ fl If you found this infographic useful all Shares. Likes, Tweets, Links & +I's would be appreciated. Thank you :) F IDF Marketing Growing your business online OIDF Marketing Ltd.
SEO Today - A Brief Overview
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