SEO Software Survey 2011

THE PARTICIPANTS SEO SOFTWARE SURVEY 2011 Skyrocket SEO surveyed 420 participants within the SEO community from a variety of countries to get a clearer picture of the worldwide market.. 24% 10% 32% 32% 7% UK ITALY 10% OTHERS USA NETHERLANDS DENMARK Cutting-edge tools and software play an increasingly important role in modern SEO. We wanted to better understand the SEO software market to see who uses what, and why. 54% WORK IN AN 11-50 PERSON BUSINESS 40% WORK IN A BUSINESS OF LESS THAN 10 PEOPLE 39% 23% 15% 15% 8% Described as employed SEO consultant Described as selr- employed SEO consultant Heod of SEO team Director In-house SEO THE SOFTWARE: WHO USES WHAT? There really are a plethora of SEO software packages to choose from but we wanted to find out which ones our peers used the most.. ADVANCED WEB RANKINGS SEOmoz MAJESTIC SEO SCREAMING FROG 24% 32% 7% 10% Advanced OSEOMOZ MAJESTIC SEO Scremingfrog Web Ranking LINK RESEARCH RAVEN SEO TOOLS BUZZSTREAM TOOLS LINK ASSISTANT 10% 32% 10% 32% RAVEN BuzzStream LinkResearchTools Link-Assistant.Com OTHER TOOLS Other tools mentioned included SEOgadget keyword tool, Sistrix, SEOClarity, Traffic Travis, WebCEO, Yahoo Link Explorer, UberSuggest, SEO Effect, Ontolo and Linkdex. O SEOMOZ 40% OF SEOMOZ USERS SAID THEY COULDN'T BE WITHOUT IT Screemingfrog 10% OF SCREAMING FROG USERS SAID THEY COULDN'T BE WITHOUT IT THE USAGE SEO software can help us all do so many things and we wanted to find out the different ways our industry peers were using the tools available to them.. 93% 92% 96% 70% 62% 60% FOR RANK TRACKING TO ASSIST WITH LINKBUILDING FOR COMPETITIVE ANALYSIS FOR REPORTING FOR KEYWORD RESEARCH FOR PROPOSALS 77% 14% SAID THEY CHOSE THEIR CURRENT SOFTWARE BASED SAID THEY CHOSE THEIR CURRENT SOFTWARE BASED ON A RECOMMENDATION FROM AN INDUSTRY PEER ON AN ONLINE REVIEW THAT THEY READ 7% 2% FOUND THEIR SEO SOFTWARE BY PERFORMING A SEARCH! CHOSE THEIR SEO SOFTWARE AFTER A WEBINAR NOBODY SURVEYED CHOSE THEIR SEO SOFTWARE BASED ON ADVERTISING 85% 37% 8% 7% 11% 0 70 Rated their satisfaction Said they would consider switching software if something better comes along with their current SEO software as being 80% Would prefer SEO software Said they would like to see more Said they would like to see all inclusive to be more customisable reliable metrics and above and accurate data pricing SKYROCKET Data Source: SED Software Survey 2011 conducted by Skyrocket SED