SEO Software Survey

THE PARTICIPANTS SEO SOFTWARE SURVEY 2011 Skyrocket SEO surveyed 420 participants within the SEO community from a variety of countries to get a clearer picture of the worldwide market... 24% 10% 32% 32% 7% 10% UK ITALY OTHERS USA NETHERLANDS DENMARK Cutting-edge tools and software play an increasingly important role in modern 54% WORK IN AN 11-50 PERSON BUSINESS SEO. We wanted to better understand the SEO software market to see who uses what, and why. 40% WORK IN A BUSINESS OF LESS THAN 10 PEOPLE 39% 23% 15% 15% 8% Described as employed Described as self- employed SEO consultant Owner/ Head of SEC Worked as SEO consultant Director team In-house SEO THE SOFTWARE: WHO USES WHAT? There really are a plethora of SEO software packages to choose from but we wanted to find out which ones our peers used the most... ADVANCED WEB RANKINGS SEOmoz MAJESTIC SEO SCREAMING FROG 24% 32% 7% 10% Advanced OSEOMOZ Scre mingfrog MAJESTIC SEO Web Ranking LINK RESEARCH TOOLS RAVEN SEOo TOOLS BUZZSTREAM LINK ASSISTANT 10% 32% 10% 32% RAVEN BuzzStream - Link-Assistant.Com Th Oy Wdtandad SEO So LinkResearchTools OTHER TOOLS Other tools mentioned included SEOgadget keyword tool, Sistrix, SEOClarity, Traffic Travis, WebCEO, Yahoo Link Explorer, UberSuggest, SEO Effect, Ontolo and Linkdex. OSEOMOZ 40% OF SEOM0Z USERS SAID THEY COULDN'T BE WITHOUT IT Screemingfrog 10% OF SCREAMING FROG USERS SAID THEY COULDN'T BE WITHOUT IT THE USAGE SEO software can help us all do so many things and we wanted to find out the different ways our industry peers were using the tools available to them... 93% 92% %96 70% 62% 60% FOR RANK TRACKING TO ASSIST WITH LINKBUILDING FOR COMPETITIVE ANALYSIS FOR REPORTING FOR KEYWORD RESEARCH FOR PROPOSALS 77% 14% SAID THEY CHOSE THEIR CURRENT SOFTWARE BASED ON A RECOMMENDATION FROM AN INDUSTRY PEER SAID THEY CHOSE THEIR CURRENT SOFTWARE BASED ON AN ONLINE REVIEW THAT THEY READ 7% 2% FOUND THEIR SEO SOETWARE BY PERFORMINGA SEARCH! CHOSE THEIR SEO SOFTWARE AFTERA WEBINAR NOBODY SURVEYED CHOSE THEIR SEO SOFTWARE BASED ON ADVERTISING 85% 37% 8% 7% 11% Rated their satisfaction Said they Would prefer SEO software Said they would consider switching software if something better comes along Said they would like to see more with their current SEO would like to software as being 80% to be more reliable metrics see all inclusive and above customisable and accurate data pricing SKYROCKET Data Source: SEO Software Survey 2011 conducted by Skyrocket SEO