SEO Mistakes to Avoid

tag SEO MISTAKES TO AVOID SEO or Search Engine Optimisation drives you to the top of organic results. When done in the proper way it has page at the top of the ranking. 70% of the links search users click on are organic. SEO leads have a 14.6% close rate. 75% of users never scroll past the 1st page. 66% marketers have increased their SEO budget. The Top 3 results get 61% of all search clicks. SEO is rewarding but SEO is a multi-way process. You should always avoid the following mistakes to ensure your results are truly rewarding. Keyword stuffing 01 Keywords are crucial to drive SEO success. Keyword stuffing will attract Google for sure, swiftly followed by a kick down the results pages Solution Avoid keyword stuffing 02 Broken links A hyperlink that ceases to point to its intended page. Broken links will earn you a bad reputation. Solution Ensure regular housekeeping of your site Copying content 03 Don't stealor copy ANY content from your competitor. It is illegal. Google can and probably will push the ranking of your site down or even worse they can de-index it altogether. Solution Use your own initiative and spend some time write something awesome. 04 Content duplication Never create duplicate copy of the same page within your own website. This is bad practice and Google will often only index one page. Solution Write unique copy for every page, that engages your sites visitors and increases the time a visitor spends on site. Poor Content Quality 05 Poor content that has been hurriedly made or by incompetent people. As always, content is King! Solution Build a solid content strategy, pick topics that are interesting to your target audience, write effective, well-researched and informative content, and always proofread the work. 06 Non-unique title tags Abstain from putting the same page titles in different pages. CMS systems like Wordpress, Joomla and Drupal might be responsible as they sometime auto-generate titles. Solution Make unique page titles to have a 3 fold effect - Search engine crawlers index each correctly. SEOS Makes sense to the end user. Tells crawlers that your content is relevant. Non-Unique Meta descriptions 07 -Repetitive Meta description in each page. Solution </> Make Meta descriptions as persuasive and descriptive as possible within the 160 character limit. 08 Non credible links Linking to pages that have zero or very low PR and hence zero or non-existent credibility. Solution Think more about quality than quantity. Link to high PR sites or an authoritative blog. Avoiding the use of analytics ( 09 If you don't measure your website traffic, then you can't measure the impact of the SEO. Solution Configure Google Analytics and Webmaster tools to your website. 10 Optimising the wrong keywords Populating your site with words that does not suit your pages or words that people don't search. Solution Make sure that you're using the keywords that people are actually searching for. Proper keyword research will reap massive rewards. Sources: *1 DIGITALLY CREATIVE http://thenextweb.com/socialmedia/2014/12/03/13-seo-mistakes-easy-make-correct/ http://www.wordtracker.com/academy/learn-sea/getting-started/seo-mistakes https://www.viralheat.com/blog/2012/12/19/15-seo-mistakes-you-cant-afford-to-make/ www.fertilefrog.com http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ http://arekestall.co.uk/2014/09/seo-statistics-infographic-featuring-stats-on-seo-and-paid-search/ [email protected] 8 :44 (0)7854153715 I 권 *.........*