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Search Engine Marketing in 2013 - What Works the Best

SEO Vs. NEW SEO Sustainable and algorithm-proof SEO methods that work in 2013 On-site User Engagement & Brand Exposure Traffic & Rankings - Aiming for bigger user engagement and brand exposure, Aiming only for more traffic and higher rankings - Thinking about rankings as a reporting metric and a prize for efforts, not an ultimate goal Organic Traffic Diversified Traffic T Focusing on organic traffic from search engines Focusing on social media and referral traffic from various websites Marketing Knowledge Technical Knowledge Analytical and mostly technical knowledge is needed Analytical and mostly marketing knowledge is necessary Content User Engagement, Conversion & Revenue Clicks Page Views Creating content for clicks and page views Creating content for user engagement, conversions and revenue Optimization Optimization for Search Engines for Users Creating catchy headlines and engaging Creating titles and headlines for keywords content Exact Match Anchor Text Keyword Diversity Focusing on exact match anchor text Focusing on keyword diversity Competing in Blogosphere Competing in Search Engines - Competing in industry-related blogs, - Writing your own blog, Competing solely in search engines - Managing social media in terms of content publication Anonymity Personal Branding Being the face of the brand and using authorship markup Avoiding personal exposure Numbers People's Demands Paying attention on numbers Paying attention on people's demands Off-site Link Building Link Earning - Adding websites to directories manually, - Buying links, - Participating in link exchange programs High-quality guest blogging in industry-trusted sites Establishing Relations Scoring Backlinks Link Without any Conditions Link for Link Exchange Offering a link regardless to whether you receive a backlink Results Thanks to Results Thanks to Technical Methods Content Creation Results are generated based on technical methods Results are achieved by putting time in content creation Long-term Strategy Short-term Efforts Focusing on here and now: Short-term actions aimed to trick search Operating in an accordance to long-term engines strategy Social Media Keywords Using #TAGS Focusing on keywords Communication Content Distribution Using social media for communication Pushing content via social media around content Article Submission Sites Viral exposure Getting viral exposure thanks to great content and people who share it Getting exposure based on article submission sites Commenting for Backlinks Participating in Community - Sharing the experience, Interaction and commenting within - Helping people with the problems they community for backlinks encounter, -Building relations and personal authority POSITIONLY Sources http://seo2.0.onreact.com http://www.iblogzone.com http://searchenginejournal.com http://searchengineland.com Positionly - the easiest way to track and improve your postion in search engine rankings www.positionly.com

Search Engine Marketing in 2013 - What Works the Best

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Sustainable and algorithm-proof SEO methods that work in 2013. Infographics about on-stie SEO, link building, social media and content marketing.

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