SEO Latin America: Reaching Latinos Through SEO

Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW Latin3 REACHING DIGITAL EXPERIENCES t111 LATINOS SEO THE 3 FACTORS OPPORTUNITY ON SEARCH ENGINE OPTIMIZATION 30 89 INDEXING Is every content page of my site indexed by Search Engines? US Hispanics are online Search share in Latin America Google AMERICA CONTEXTUALIZATION LATIN KEY 112 61 What is this page about? REPUTATION How important is this page compared on the web with others? Internet users in Latin America New web users in Brazil last year Regional TLD Who owns your local domain? Use it. .com.ar .com.br .com.cl THINK GLOBALLY, АCT... .com.co .com.mx Subdomains / Sub-Folders Separate your Spanish content from your English content. Avoid Query String parameters or session variables. Be careful with duplicate content! Language How your audience thinks and search online? How they expect to find your content? LINKS REPUTATION + CONTEXTUALIZATION + LOCALIZATION. Links pass Link Juice, and Anchor Text helps defining contextualization. Links Server also pass localization. Get local links. Not that important. But having local IPs for your server can add context for your site. VIVA LA DIFERENCIA Latinos have a lot in common. But every culture has some slight differences. LAMPARITA ZAPATILLAS VEREDA ALQUILER ARRIENDO ARGENTINA ARGENTINA ARGENTINA ARGENTINA FOCO TENIS ACERA ECUADOR / COLOMBIA MÉXICO RENTA ENTREGA URUGUAY BOMBILLO BOMBITA BANQUETA COLOMBIA / MÉXICO CHAMPIONES COLOMBIA МЁXICO МЁXICO URUGUAY / PARAGUAY ZAPATOS DE GOMA ANDÉN URUGUAY URUGUAY VENEZUELA COLOMBIA nuevo! THE NEW www.google.com/s2/search/social Connect with your audience, locally. A local social media Strategy. Social will become more important the days to come. GOOGLE CIRCLES SOCIAL FACTOR CONTENT IS KING PRESIDENT AND PRIME MINISTER Same Old Rule Applies. Create unique Content worth sharing and linking. Latinos love to share. Latinos love great content. Social defined Relevance: People I know found this content interesting? Sharing is the new Linking, and Search Engines are beginning to use our social graph to define personal relevance. BLOG YouTube COOL VIDEOS INFOGRAPHICS THOUGHTFUL INCREDIBLE POSTS РHOTOS © 2011 Latin3. Derechos reservados. Por cualquier consulta o pregunta puedes escribirle al equipo de Latin3: [email protected] Fuentes: ComScore Aug 2010; Nielsen Netratings Sep 2010 MILLION NOITTIW