The Semilla Project

DANONE ECOSYSTEM PROGRAMS Mexico SEMILLA CONTEXT Poor women (majority) and men Live in Mexico city, especially very pobk areas Domestic violence at home between 18 & 60 years old Ist working experience in informal® sectoR Basic school knowledge THE PROGRAM . Ensures the salespeople safety and self-esteem growth . facilitates and secures micro-depots implementation in the poorest local neighborhood through their network Semila's godtather and principal sponsoR NG0 Ciudadano, A.C DANONE. Provides nutritional and healthy products, SEMILLA sales & marketing knowledge and' technical Support to foster the door to door model implementation • Reinforces Semilla's value chain while connecting social entrepReneurs and strategic players fo maximise project's impacts ASHOKA Social entreprentues network Skills for life training: empowerment, boost Self- esteem, grow as a person TRain and empower people to let them 'geROw within a business expeRlence RESULTS formal job to access to social benefits empowerment of sålespersons Development of economic dynamics in the cominunity and poor areas 3000 to 3500 pesos/month vs mini- mum Mexican wage - 2000 pesos/month Better access to healthy food for deprived populations increased self-esteem gRow to in future job