The Selling Power of the iPad

the selling power of the iPad. 9 OUT OF 10 CONSUMERS ARE AWARE OF THE IPAD. ? 9 IN 10 APP PURCHASES COME FROM THE APP STORE. I PAID APP I+I ANY APP NO APPS 91% OF IPAD OWNERS HAVE DOWNLOADED AT LEAST ONE APP. 63% HAVE DOWNLOADED A PAID APP. I APP STORE п ОТНER 2011 $15BN APPLE IS EXPECTED TO MAKE $15 BILLION FROM APP REVENUE IN 2011 2010 $5.2BN (ALMOST 3X ITS 2010 TOTAL). IPAD OWNERS ARE MORE LIKELY TO VIEW, INTERACT WITH, AND BUY AS A RESULT OF VIEWING ADVERTISING THAN OTHER DEVICE USERS. "I enjoy ads | IPAD: that have 46% interactive OTHERS: features." | 27% "I am more | IPAD: likely to click on 40% ads that are OTHERS: "Ads on my | IPAD: device are 39% new and OTHERS: interesting." | 19% "I made a | IPAD: purchase at a 24% store after OTHERS: simple text ads."| 25% viewing an ad." | 10% IPAD USERS SPEND 50% MORE ON EBAY THAN THE AVERAGE SHOPPER, SPENDING AROUND $85 PER WEEK I FORRESTER FOUND THAT 45.5% OF ALL MOBILE TRAFFIC TO ITS RETAIL SITE CAME FROM IPAD USERS. WINE.COM EXPERIENCED OVER 8,000 UNIQUE DOWNLOADS OF ITS IPAD APP IN THE FIRST 2 MONTHS. 50% OF IPAD OWNERS READ NEWSPAPERS. ONLY 14% OF OTHER E-READER OWNERS DO THE SAME. SOURCE: YUDU Media, Apple iPad - Trends & Statistics 2 gigaom.com