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Selling Photographs

PUTTING YOURSELF IN THE PICTURE 6000 WHY YOU SHOULD SELL YOUR PHOTOGRAPHS & HOW ONLINE SELLERS CAN HELP A SNAPSHOT OF THE BOOMING ART PHOTOGRAPHY MARKET PHOTOGRAPHY MARKET CONFIDENCE MODERN & CONTEMPORARY May-December, 2012 UP 9.2% HIGH-LEVEL FINE ART PHOTOGRAPHY ($100,000+) May-November, 2012 UP 27% EXPERTS WHO BELIEVE THE MARKET WILL RISE EVEN MORE IN 2013 92% WEALTHY PEOPLE ARÄ’ BUYING ART Economic uncertainly + less trust in equities & bonds = investing in "real" assets, i.e. art Works of art are seen as a tool of diversification of wealth management 60% of wealth managers expect as stronger demand for art assets in the future ..art and collectibles are increasingly viewed as a diversification tool by High Net Worth Individuals (HNWIS)." Art & Finance Report 2013, Deloitte & Art Tactic The global art investment fund increased 69% 2011: $960 MILLION USD 2012: $1.62 BILLION USD MORE INVESTORS ARE BUYING ART ONLINE ".Due to online availability of artwork and online transactions platforms "we are potentially on the cusp of a seismic shift in the way most people learn about, transact, engage and experience art." Art & Finance Report 2013, %3D Deloitte & ArtTactic." CHANGING YOUR MARKETING FOCUS: SELF-MARKETING VS. PROFESSIONAL ONLINE SELLER On average, a good business person spends 20% of their time marketing. AIN'T NOBODY GOT TIME FOR THAT! Use focus groups, customer surveys as well as other modes of communication to understand who you are marketing to so you can sell your product A good seller will already have 10,000+ buyers in their database. The buyers have already been vetted by what they are looking for. Know your client & what they want. Be prepared for a gallery to Online sellers, because take 40%-50% commission for they do not have to pay selling your work. Smaller galleries & gift shops take for overhead, will often take less than 10% on Show your work in a gallery. around 35%. sales of your work. Online sellers provide a professional website for you to upload your images for sale. Usually the costs Small Business Website Time & Costs 2013: Your Domain Name: $10/year Website Hosting: $25-$200 Design/development: 60+ hours are free and sometimes there are minimal costs Create a stunning involved. website that Web Maintenance: showcases your $500+ per year Website Marketing: $750+ per month work. Time involved in doing your A solid online seller will have a professional SEO strategy to drive site own SEO According to one small business owner: traffic. Online sellers Research: 3 hours invest in professional Blog & forum posting: 2 hours SEO services because Submissions: 2 hours they rely on their commission by selling Increase traffic to your website with regular Search Engine Optimization (SEO) changes & updates. Costs involved hiring a SEO your work online. company Monthly: $750-$5,000 Fixed Prices: Copywriting: $.15-$50 per word Content audit: $500-$7,500 Projects: $1,000-$30,000 SEO consulting: $100-$300/hr Why Professional Photographers should not use Facebook: People will steal your images! "Also, the photograph is in the public domain in the sense that it's on Facebook, A professional online seller will have their own Facebook business page that will link back to the site where your images are displayed. The oI don't website and the Facebook know. Maybe you ought to business page are both Update your social media consistently, i.e. blogs, Facebook, Twitter, Google+, charge Facebook." written by geared to attract serious a newspaper editor to a professional photographer who complained her work buyers etc. was published without her permission. GET MORE THAN EXP O SURE Selling your work through a seller online can provide more than just exposure to your work Good sellers know that photographers are constantly learning new things about taking photographs like equipment, lighting, subject matter, photography genres, legalities & permissions of subject matter, etc. OTHER ADVANTAGES TO JOINING A PROFESSIONAL ONLINE PHOTOGRAPHY SITE: PHOTOGRAPHY EVENTS PHOTOGRAPHY WORKSHOPS ONLINE NETWORK OPPORTUNITIES CONTESTS OCOURSES PROFESSIONAL ONLINE PHOTOGRAPHY SELLERS.. FIND YOUR STRENGTH IN NUMBERS! [ENTER BUSINESS INFORMATION HERE WWw.GREATPHOTOSHOP.COM] SOURCES: http://photographyspark.com/effective-marketing/ http://creativemotiondesign.com/blog/recommended-posts/top-five-marketing-strategies-for-photographers/ http://answers.yahoo.com/question/index?qid=20060905142424AAYJOYE http://www.artsyshark.com/125-places-to-sell/ http://www.executionists.com/blog/website-design/cost-to-build-websites-2013/ http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services http://www.v7n.com/forums/seo-forum/352052-how-much-time-you-spend-doing-seo.html http://petapixel.com/2013/09/30/newspaper-editor-says-facebook-photo-post-equals-public-domain/ http://www.deloittelux-library.com/artandfinance/2013/lu_en_wp_artandfinancereport_15032013.pdf IT

Selling Photographs

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Photographs tells a lot about the story what photograph have captured but he really hard to get to know about photographers. This Infographic we have full explain about how photographer can tell abou...

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