Selfies and Their Impact On Trends & Popular Culture

Selfe EFFECT the IL I IL I %3D IL I selfies & THEIR IMPACT ON TRENDS & CULTURE A selfie TIMELINE: 1839 ROBERT CORNELIUS took the world's first known selfie in October of 1839. 2000 AUSTRALIA The word selfie is generally being credited as being Australian in origin and began being used in the early 2000's. 2012 17,000% MAINSTREAM Estimated increase of selfie's use since 2012 By 2012, selfie was commonly being used in mainstream media sources. Its use has been rising ever since. 2013 "WORD OF THE YEAR" Selfie was declared Oxford Dictionaries' "Word of the Year." 2014 WIDESPREAD In 2014, Android users alone sent 93 million selfies. selfie SNAPSHOT TOP REPORTED REASONS FOR TAKING selfies Sharing a special moment To be sexy To share a Just for fun special outfit WHO'S IN FRONT OF THE CAMERA 55% 35% MEN WOMEN 23.76 Estimated average age of a person who takes a selfie % OF PEOPLE WHO HAVE ADMITTED TO SHARING A SELFIE BY AGE GROUP MILLENNIALS GEN X BABY BOOMERS (ages 18 - 34) (ages 35 - 50) (ages 55 +) 73% 24% 13% MILLENNIALS ARE MOST LIKELY TO SHARE SELFIES f→32% of users surveyed said they post the photos to Facebook →27% →15% send their selfies as a text message report sharing selfies via Snapchat THE TOP 10 "selfiest" CITIES IN THE WORLD 10 1 258 - Pasig City, Philippines 202 - Manhattan, NY 155 - Miami, FL 141 - Petaling Jaya, Malaysia 139 - Tel Aviv, Israel 114 - Manchester, Great Britain O 108 - Milano, Italy 99 - Cebu City, Philippines 0 95- George Town, Malaysia O 147 - Santa Ana / Anaheim, CA SELFIES PER 100,000 PEOPLE I3D II I THE selfie EFFECT BRANDS ARE GETTING BEHIND THE selfie TREND AS WELL Prior to the event, Samsung smartphones were distributed to ABC to use THE MOST RETWEETED SELFIE OF ALL TIME WAS TAKEN BY ELLEN DEGENERES ON SUNDAY, MARCH 2ND AT THE 2014 OSCARS. during the broadcast. While the tweet didn't directly mention Samsung, the fact it was taken by a Samsung phone was clear on the TV screen at the time. Overall, the selfie was seen 32.8 million times. The PR and social media value placed on the tweet was estimated between $800 million and $1 billion. Sources: 1. http://blog.oxforddictionaries.com/2013/11/word-of-the-year-2013-winner/ 2. http://www.dailymail.co.uk/femail/article-2536597/Were-selfie-obsessed-Over-17-million-self-portraits-uploaded- social-media-week-55s-taking-aged-18-24.html TM BACKIES 3. http://www.people-press.org/2014/03/04/february-2014-topline-and-survey-methods/selfie-topline3/3 4. Ihttp://www.theguardian.com/world/2013/nov/19/selfie-australian-slang-term-named-international-word-of-the-year 5. http://time.com/selfies-cities-world-rankings/ 6. http://selfiecity.net/ 7. http://www.bizjournals.com/sanjose/news/2014/06/25/google-divulges-numbers-at-i-o-20-billion-texts-93.html The 2-Way Selfie App 8. http://www.huffingtonpost.com/2013/12/05/worlds-first-selfie-1839-robert-cornelius_n_4392804.html 9. http://www.slate.com/blogs/lexicon_valley/2013/11/22/selfie_etymology_an_australian_man_takes_a_photo_of_ his_lip_after_falling.html 10. http://www.mediapost.com/publications/article/235591/search-intent-data-behind-the-selfie.html 11. https://www.surveymonkey.com/blog/2015/01/16/hey-marketers-heres-why-your-selfie-campaigns-arent-working/