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The Secrets to Enterprise Mobility Success

The Secrets to Enterprise Mobility Success For today's enterprise, mobile is a must-do. 1.7 Billion The number of smartphones and tablets shipped worldwide will grow from 866 million in 2012 to 1.7 billion by 2017. 47.2 Billion In 2012, a whopping 47.2 billion mobile applications were downloaded from app stores worldwide - both independent and brand affiliated. +31.7% 1.2 b The market for mobile applications is still expected to grow at a very healthy CAGR of 31.7% over the forecast period (2012–2017). The worldwide mobile worker population was expected to hit the 1.2 billion mark by the end of 2013. Businesses know that it's critical to support both consumers and employees with the data and interactions they need, when, and where they need it. Survey results indicate that the majority of enterprises plan to support three mobile operating systems. More than 50% are planning to support iOS, Android, and Windows Phone, and many will also support BlackBerry (40%). department level enterprise- led business unit So who's leading the charge? Businesses vary in who owns mobile strategy..." No cohesive mobile strategies in place 4.5% Business unit (e.g., sales/marketing) strategies in place but vary 32.5% Consistent enterprise-wide strategy n place, senior management support 16.5% 24.5% 22% Department- and/or project-level strategies in place Consistent enterprise-wide strategy in place, executive support who's paying for it.* Ongoing business unit (e.g., sales/marketing) budgets Ongoing mobile project-level budgets Ongoing enterprise-wide budget Ongoing enterprişe-wide budget andadditional ad hoc budget No ongoing budget tied specifically mobile initiatives 0% 5% 10% 15% 20% 25% 30% and who's doing the work.* Comprehensive mobile technical staff augmented with external support Mobile development / architect group Limited mobile-specific technical resources Strategic investments in mobile staff to maintain Teadership position, "mobile first" attitude No internal mobile technical resources, rely on external support 0% 5% 10% 15% 20% 25% 30% 35% No matter who owns mobile, it's never easy. Mobile Deployment Issues Experienced* (% of Respondents, n=400) Department-Led Mobile Business Unit-Led Mobile Enterprise-Led Mobile Leading Mobile Deployment Issues Security / compliance issues 37 % 36 % 35% 39 % 35% Issues in linking mobile platforms to existing databases 28 % Took longer to deploy than anticipated 23 % 31% 34 % Version control issues between mobile OSes, applications, and/or enterprise applications 28 % 32 % 29 % Cost overruns, budget issues 26 % 26 % 28 % Project scope extended or changed leading up to, or during, the actual deployment 12% 27 % 29 % Too complicated to install, manage, and support 23 % 20% 24 % Device/browser support 11% 20 % 25 % Vendor or provider did not have the necessary expertise to deliver the project 10 % 18 % 20% Minimal interest/adoption by mobile workers in the organization 10 % 14 % 19% 8% 14% 16% None Don't know 3 % But it's worth it. Satisfaction with Mobile Deployments* (% of Respondents, n-400) Exceeded expectations Met our expectations Somewhat fallen short of expectations Enterprise-led mobile Totally failed to meet our expectations Business unit-led mobile Don't know Department-led mobile 0% 50% 100% 150% 200% So what's the secret to success? CEO » An enterprise-led strategy. CIÓ Bus. Unit Dept. R+D Companies with enterprise-led mobile strategies have bigger budgets, which allows for more strategic investments in people and technology. By making such investments, these companies can enable the largest percentage of employees with mobile applications, and in turn, the mobility deployment has resulted in true ROI in many areas. Enterprise-led strategies also realized a variety of benefits to a greater extent than companies with business unit- or department-led mobile strategies: v Increased sales/revenue v Decreased costs V Improved competitive advantage/market share v Improved/enhanced worker productivity v Improved field service response time V Ability to provide ease of information access Improved customer service V Ability to offer employees more flexibility V Ability to speed the sales process v Enhanced portability within the office or work environment v Reduced/eliminated paperwork v Accelerated decision making v Increased brand awareness Perhaps most importantly, companies with enterprise-led mobile strategies saw the best business results: Enabling smarter, faster decision making Direct impact in driving revenue Better customer interaction Overall improved organizational efficiency Improved brand identity/awareness Cost savings 5 steps to an enterprise-led mobile strategy CEO STEP ONE: Reassess current business processes and infrastructure through the lens of mobile, social, and cloud STEP TWO: Invest in technology that enables speed, flexibility, and agility STEP THREE: Build a comprehensive strategy that's supported from the top down STEP FOUR: Create a cross-functional center of excellence specific to mobile STEP FIVE: Nurture an organizational structure and tools that attract, enable, and execute competitive business practices Read the complete IDC report to boost your mobile strategy kony www.kony.com/IDC Source: IDC's U.S. Mobility Survey for Kony, August 2013

The Secrets to Enterprise Mobility Success

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IDC recently surveyed over 400 IT decision makers in charge of influencing or directing mobile strategy at their firms. Check out the infographic to learn what they discovered.

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