Secrets Behind the Growth and Popularity of Canon and Nikon

SECRETS BEHIND THE GROWTH And POPULARITY OF Canon ANDNikon Canon's History Nikon's History 1937 Canon's predecessor Precision Optical Instruments Laboratory founded in Tokyo. 1917 Nikon Corporation is founded in Japan 1947 Company renamed canon camera co.inc. 1948 The Nikon 1, the first Nikon branded camera, is released. 1964 1991 Canola 130, world's first 10 key The first digital SLR's are created for NASA. calculator introduced. 1965 Canon Pellix introduced as an SLR camera with a semitrans- 1999 The Nikon D1 SLR is released under Nikon's name. parent mirror. 2008 Canon launches the world's The Nikon D90 debuts as the 1976 first camera with an embedded first SLR to record video. micro computer - the AE-1. The first-ever camera with eye According to the global IDC numbers for 2010, Nikon has controlled auto focus the EOS 5, debuts. 2005 Debut of canons first high definition video camcorder. 29.8% digital SLR market According to the global IDC numbers for 2010, Canon has 44.5% of the digital SLR market America Japan 961,955 Canon Sales by Region 2011 (Millions of Yen) Asia & Oceania 1,113,065 Europe America Japan 237853 Nikon Sales by Region 2011 (Millions of Yen) Others 203240 Europe Canon Products Film Projectors Cameras Printers Electronic Dictionaries FENSte Calculators Portable flash Multifunction peripheral/digital copiers Nikon Products Cameras Film Scanners Binoculars Spotting Scopes Rifle Scopes Microscopes Laser Rangefinders Steppers/Scanners Who has the bigger global market share in 2010? Canon Nikon 19.6 BILLION 6.7 BILLION Worldwide Digital Camera Market Shares by Vendor 2010 SONY SAMSUNG Canon Nikon 19 17.9 12.6 11.1 Panasonic U FUJI Kodak 7.4 OLYMPUS 7.6 4.9 6.1 Vivitar 1.2 CASIO 4 Others PENTAX 6.7 1.5 Designed by: digitalpicturezone.com graphs.net 187,963 222765 694,450 126914