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The Secret Formula to Facebook Advertising Infographic

W WordStream + VENNGAGE THE SECRET FORMULA FOR FACEBOOK ADVERTISING It has never been more important to include paid social advertising as part of your LEAD GENERATION STRATEGY. For a very low cost, you can get your message infront of a huge number of people with Facebook Ads. 22 BILLION AD CLICKS PER YEAR facebook THE SECRET SAUCE If you're paying to promote Facebook posts, make sure you are only promoting your very best stuff! Avoid diluting the potential impact of your very best content. Follow the 3 R's to boost your relevance score. O RELEVANCE HOW RELEVANT YOUR POSTS ARE D RECENCY HOW ENGAGING YOUR POSTS ARE RESONANCE HOW TIMELY OR FRESH YOUR POSTS ARE DEFINE YOUR GOALS Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty. 1 NURTURE AMPLIFY BY ADVERTISING TO PEOPLE WHO ALREADY FOUND YOUR WEBSITE USE INFO ABOUT EXISTING CUSTOMERS TO FIND NEW ONES HIGHLY SPECIFIC TARGETING You can target users based on level of education, household size, income, "life events" like getting married or the birth of your first kid, even net worth. OVER 2000 OPTIONS TARGET GRANULAR AUDIENCES BASED ON: LEVERAGE DEMOGRAPHIC AND ADVANCED TARGETING: A EDUCATION THINGS THEY HAVE BOUGHT INCOME LIFE EVENTS PLACES THEY HAVE BEEN * CUSTOM AUDIENCES C LOOK ALIKE AUDIENCES ANYTHING TIED TO CREDIT CARD ( CALL BUTTONS Using Facebook For Lead Generation- YOU HAVE ACCESS TO HUNDREDS OF MILLIONS OF USERS: LOCATION INTERESTS BEHAVIORS and countless other targeting capabilities, not to mention the ability to reach them at any given hour of the day, for a whole lot less than any other available advertising medium of equal scale. INCREASE CONVERSIONS ON YOUR WEBSITE OPTION This will ensure that leads who are completing actions on your website will be able to be tracked and you will be able to monitor the performance of your campaign accurately. Use automatic bidding, especially if you're just starting out. It will instruct Facebook to bid for you in a way that will maximize what you can get for your Facebook ad budget. PRICING AND BID STRATEGY Budget allocation for paid social can be tricky - WordStream Advisor provides customized tips on how much budget to allocate per ad and when to adjust existing ad budgets. CONSIDER TIME ZONES CUSTOM BIDS APPLICABLE FOR INTERNATIONAL SALES & MARKETING FOR SEASONAL COMPANIES OR LIMITED TIME SALES OFFER Tips for Controlling Facebook Advertising Costs- SELECT A BIDDING OPTION You can choose from a number of different bid setups for controlling Facebook advertising costs. YOU CAN BID FOR: CLICKS DESIRED OBJECTIVE (Facebook page likes) IMPRESSIONS If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization. CHOOSE BETWEEN A DAILY OR LIFETIME BUDGET or DAILY BUDGET LIFETIME BUDGET Controls how much you will Lets you select how much you spend on a specific campaign per want to spend over the entire day. span of time a campaign is scheduled to run. Don't forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone. WANT TO CHANGE YOUR AD CAMPAIGN? You can edit your campaign's end date or budget anytime after the campaign has started running. While you can't change your minimum daily spend limit (it's set at $50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising. DID YOU FIND YOUR INTENDED AUDIENCE? IF NOT REFINE & TEST AGAIN WITH NEW AUDIENCE TARGETING. ♡ VENNGAGE

The Secret Formula to Facebook Advertising Infographic

shared by Venngage on Dec 06
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Learn the process of PPC advertising with Facebook by referencing this useful infographic. Made by Venngage.com

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Venngage

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Social Media
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