Searching For Real Estate In 2013

YouRealty SEARCHING FOR REAL ESTATE IN 2013 BUYERS SEARCHING FOR REAL ESTATE ONLINE Google +253% 89% 89% of new home shoppers use a mobile search engine throughout their research Real estate related internet searches on Google have grown 253% over the past 4 years Home research on the go: 31% 27% at work at restaurant, 77% 28% 26% at home other people's waiting line homes Shoppers will perform an average of 11 internet searches prior to taking action on a 69% of home shoppers begin their research with a local term, i.e. “San Francisco homes for real estate website sale" on a search engine K ACTIONS TAKEN AS A RESULT OF INTERNET SEARCHES 32% 62% 76% Found agent used to search/buy home Walked through a home viewed online Drove by/viewed a home INTERNET BUYERS LOOK FOR ONLINE VIDEOS 54% online searches done on 51% You Tube 41% brokerage websites of those who had used the Internet for their housing search took a video tour of a house, apartment, or neighborhood 8% other COMPARING INTERNET AND TRADITIONAL BUYERS Traditional Internet buyer buyer homes previewed before purchase 21.7 6.65 purchased through a real estate agent 71% 91% weeks of research before contacting an agent 6. real estate agents interviewed before double average selecting A LOOK AT REAL ESTATE BUYERS & RENTERS Buyers Renters 60% consulted the Internet during their 43% search 60% consulted friends, 16% family, or co-workers 49% used a real estate 48% agent used the newspaper in their search 39% 57% 17% consulted the radio 12% or TV in their search HOW DO YOU CURRENTLY SEARCH FOR REAL ESTATE? SOURCES YouRealty http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics YouRealty will change how you search for real estate, connect http://www.realtor.org/sites/default/files/Study-Digital-House-Hunt-2013-01.pdf with a Realtor and buy & sell realty. http://www.realtor.org/news-releases/2012/11/nar-sur- vey-of-home-buyers-and-sellers-shows-dual-income-couples-fueling-market http://www.squidoo.com/realestatewebsitestatistics Request early access to the platform at http://YouRealty.com http://www.pewinternet.org/Reports/2008/The-Internet-and-Con- sumer-Choice/6-The-Internet-and-Finding-Place-to-Live/01-Introduction.aspx