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Search engine usage in China

SEARCH ENGINE USAGE IN CHINA Statistics and Trends Top Online Activities In China Search Service Online Video Watching 454.0 mill. A 452.0 mil. Online Community News and Information 439.0 mill. 413.0 mill. eCommerce A 404.4 mill. The 2012-2016 Chinese Search Engines Revenue 2012 28.06 billion 2013 38.82 billion 2014 50.69 billion 2015 63.37 billion 2016 75.35 billion Market Share Of Major Search Engines In China Baidu E 360 So ou SOSO www.a6o.cn 65.74% 16.58% 9.27% 3.94% Baidu Qihoo 360 Sogou Soso Google bing YAHOO! 3.05% 0.63% 0.47% Google Bing Yahoo The Revenue Structure Of Major Search Engines In 76.5% Keyword Advertising 14.6% Display Ads From Ad Networks 5.3% Navigation Advertising 3.4% Other Advertising 0.1% Non-Advertising BOOM! Mobile search traffic is gaining momentum in China. 94% 20% In 2012, mobile search traffic maintained a growth rate of 94% with a corresponding decline of 20% in PC search volume. In 2012, Baidu was most popular mobile search BaiduEE engine, used by 96.9% of Chinese internet users. Search Volume By Device Mobile Desktop 56.2% 85.2% Average Search Frequency Of Chinese Internet Users More than 5 times aday 17.5% 1 to 4 times aday 22.9% Several times in a week 8.8% Occasionally 50.7% Chinese Search Engine User Demographics By Age And Gender By Gender / Desktop 69.3% 69.0% By Gender / Mobile 30.7% 31.0% By Age 10-19 13.3 18.1 20-29 53.9 58.7 30-39 21.6 16.7 40-49 8.4 5.6 50-59 1.8 0.6 60+ 0.9 0.3 Top Categories That Make The Most Searches Students 18.5 24.2 Business 17.5 16.8 / Company personnel Self-employed 16.6 14.4 Professionals & Technicians 15.0 13.5 Unemployed 7.8 6.3 Govermment agencies 5.8 6.2 The Information Most Searched For By Chinese Search Engine Users Information related to work or studies 75.9 61.5 Information related to their interests 67.1 67.2 Latest news 54.9 51.2 Software downloads 63.6 48.0 Information related to lifestyles 575 (food, clothing and so on) 45.5 Online shopping 44.6 22.9 Offline shopping 43.2 25.8 Travelling abroad 42.5 32.2 Search for people and friends 32.1 31.3 Compiled & designed by: GO-Globe.com b technologies Source links: http://www.chinainternetwatch.com/2068/top-10-china-popular-internet-service-in-jan-2013/ http://www.iresearchchina.com/samplereports/5002.html http://searchenginewatch.com/article/2280420/Googles-Search-Market-Share-in-China-Falls-to-Just-3 http://wenku.baidu.com/view/72cfb4c0aa00b52acfc7ca02.html http://www.cnnic.cn/hlwfzyj/hlwxzbg/ssbg/201209/P020120904438285391543.pdf

Search engine usage in China

shared by gogulf on Aug 29
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Take a look at our infographic “Search engine usage in china – Statistics and Trends” to know the latest search engine usage and the search behavior of Chinese internet users.

Publisher

GO-Globe.com

Category

Computers
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