Second biggest European economy but a weak number 3 in the Online Economy, France is actually half-way down to second division when it comes to Search Marketing. So whereas the French population (65 million) is actually bigger than that of the UK (62 million) and the two almost have the same number of Internet users (50 million in France versus 53 million in the UK), when it comes to Search Marketing there is a tremendous gap as Search Advertising in France represents half of the amount it represents in the UK!