The Science of When and How often to Post on Social Media

NACE in C+Oz *CQ THE SCIENCE OF POSTING ON SOCIAL MEDIA Knowing when your audience is active on social media can give you a serious advantage when it comes to gaining the maximum exposure for your updates. However updating your social profiles too frequently or not often enough can mean your messages may never be seen by your followers. After analyzing case studies carried out by a variety of different social media experts over the past 5 years we've compiled this guide to help you in getting the most bang from every tweet, blog post, video, pin or status update. TWITTER A 2011 Social Bakers study found tweeting more than 3 times per day reduced the number of engagements per tweet. However as Wisemetrics found the half-life of a tweet is around 24 minutes SO it's necessary TWITTER to tweet the same message over different times and days. POSTS PER DAY BEST TIME PEAK TIME WORST TIME MONDAY - THURSDAY MONDAY - THURSDAY EVERYDAY AFTER 8PM 1PM - 3PM 9AM - 3PM FRIDAY AFTER 3PM 8+ GOOGLE + According to Google expert Mark Traphagen a consistent posting schedule should be maintained in order to achieve good engagement on the social network. Posting multiple times per day ensures you reach most of your audience. GOOGLE + POSTS PER DAY BEST TIME PEAK TIME WORST TIME MONDAY - THURSDAY 9AM - 10AM WEDNESDAYS EARLY MORNINGS AND EVENINGS f. 2 FACEBOOK Socialbakers found that posting once per week on Facebook was too low and you would lose connection with your audience and posting more than twice per day was crossing the line into annoying. FACEBOOK POSTS PER DAY BEST TIME PEAK TIME WORST TIME 1PM - 4PM WEDNESDAYS WEEKENDS BEFORE 8AM (HIGHEST AVG CLICK THROUGH) ЗРМ AND AFTER 8PM Luman PINTEREST A 2013 study by Piqora analysed the pinning frequency of a number of large retails brands. They found that posting around three to ten times per day on Pinterest correlated with PINTEREST significant increases in traffic growth for the brand. PINS PER DAY BEST TIME PEAK TIME WORST TIME FRIDAYS 1PM - 4PM SATURDAY MORNINGS DURING NORMAL WORKING HOURS INSTAGRAM Analysts from Union Metrics spent time monitoring over 50 of the most popular Instagram brands to learn the best practices for timing & frequency. They found most brands share about 1-2 times per day however some brands shared up to 10 times per day with no negative impact on engagement. INSTAGRAM POSTS PER DAY BEST TIME PEAK TIME WORST TIME WEDNESDAYS THURSDAYS 9AM & 6PM 2PM - 5PM in 1 LINKEDIN According to the Linkedin small business sharing updates 20 times per month (every weekday) gives you the opportunity to reach 60% of your audience. LINKEDIN POST PER DAY BEST TIME PEAK TIME WORST TIME TUESDAYS - THURSDAY NOON MONDAYS & FRIDAYS 5PM - 6PM 10AM - 6PM 2 BLOG POSTS A 2012 case study of 7000 businesses by software provider HubSpot found that companies that increase blogging from 3-5X/month to 6-8X/month almost double BLOG POSTS PER their leads. WEEK BEST TIME PEAK TIME WORST TIME TUESDAYS - WEDNESDAYS TUESDAYS & MONDAYS & FRIDAYS 9AM - 11AM WEDNESDAYS 10AM - 6PM t TUMBLR A 2011 GSMI study of brands on Tumblr found that some posted as much as 10 or 15 times per day, although most hovered in the one to five range. Followers were also less likely to complain about a higher posting schedule TUMBLR than on Facebook. POSTS PER DAY BEST TIME PEAK TIME WORST TIME FRIDAY EVENINGS 7PM (MOST CLICKS OVER 24 HOURS) SUNDAYS - TUESDAYS 7PM - 10PM BEFORE 4PM INFOGRAPHIC BY | setupablogtoday.com How to Build A Money Making Blog In 8 hours http://www.blogtyrant.com/best-time-to-publish-blog-articles/ http://blog.surepayroll.com/post-pin-tweet-best-time-to-outreach/ linkedin.com hubspot.com II