The Science Behind the Tweet

SCIENCE behind the the BROUGHT TO YOU BY: Mainstreethost DIG TAL MARKE ING AEENCY SINCE 1999 TWEET LEAD GENERATION BEST PRACTICES BRAND BUILDING BEST PRACTICES 1 Keep it short and sweet 2 Clear call-to-action 1 Interact with followers individually, make it feel personal 2 Let brand personality shine, be human 3 Show interest in topics besides just sharing your own content 4 Use hashtags in every post 5 Use images to increase sharing 6 Respond to mentions, comments, replies, etc. 3 Only 1 link per post 4 No hashtags, mentions 5 Consider using Promoted Tweets or Cards 6 Segment followers by content they interacted with 7 Track your unfollow rate from week-to-week (to see which types of posts engaged better than others) URL BEST PRACTICES 70% OF BUSINESSES on twitter focus primarily on BRAND BÚILDING 1 When you include a URL, put it in the middle of a post 2 Twitter will automatically shorten URLS 65% FOCUS ON HASHTAGS WITH 11+ characters get 3 Use a link shortening tool to track URL traffic or customize LEAD GENERATION HOW TO MONITOR NON-FOLLOWERS the link to your brand's name 117% MORE than those with 6-10 1 Use a Twitter monitoring tool to see those who engaged with a campaign but didn't follow your account 2 Use Twitter Ads to hopefully bring these people over as followers RETWEETS Name @Name + Follow A status in 140 characters or less. www.URL.com #hashtag HASHTAG BEST PRACTICES 7 Twitter Ads 1 Try to keep it short (11 characters is ideal) 2 Relevant to industry/brand 3 Don't use more than 1 or 2 hashtags; people find too many to be annoying Posts with images are +1/3 more likely to be RETWEETED IMAGE BEST PRACTICES 1 Tap into consumers' emotions 2 Don't use low-quality images 3 Be careful of copyrighted images 4 Keep it audience-appropriate, not too controversial Tweets with HASHTAGS ARE 33% MORE LIKELY to be retweeted 6 t7 ★ Expand TWITTER ADS BEST PRACTICES DIRECT MESSAGES BEST PRACTICES 1 Don't be salesly; create a CTA to bring them to a landing page 2 Use images and video to increase interaction 3 It's ok to ask people to follow or Retweet you 1 DMs get on average a 300% higher click rate than outbound emails 2 Make your messages personal so they aren't immediately deleted from being perceived as spam A Visual Guide to the Science of Success on Twitter http://cdn2.hubspot.net/hub/53/file-2127722058-pdf/Science_of_Success_on_Twitter.pdf?t%3D 1418761693380& hstc=20629287.729b4bd3a768b8bab5990c9b02c82ff9.1415634355936.141 8748305853.1418761887928.69&_hssc%3D20629287.1.1418761887928&_hsfp3D1760658559 SOURCE: