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Saving Money with the Web

savings.com The Growth of Online Ad Use Coupons redeemed from the internet are the fastest-growing part of the coupon world By redemption growth during 2009 A WEB OF 0% 100% 200% 300% Internet 263% SAVINGS Direct Mail 69% Magazine Pop-Up 51% Instant Redeemable 48% Direct 45% Mail Co-op Electronic Checkout 39% According to Mark Nesbitt, President of Kantar Media Intelligence, Free-standing Insert Digital Promotions 31% "Digital promotion tactics continue to evolve as manufacturers gain experience and fine-tune best practices related to key web sites, face value, expiration, timing and other factors." Shelf Pad 30% In-ad 27% NCH Marketing Services claimed 2009 coupon redemption levels "achieved the second highest year-over-year growth ever recorded." Websites Save American's Wallets American Consumers Using Online Coupons: 46.4 million 40.2 million 2008 2009 Searches on Google for "Printable coupons" increased 67 percent from 2008 to 2009. Consumers who print digital coupons have an estimated average household income of $96,000. Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online website than adults with household income less than $35,000. $96,000 <$35,000 >$100,000 The Who's Who of Online Savers A breakdown of U.S. consumers who use coupon websites when shopping on the web. By percent of all U.S. and ontine consumers All U.S. Online Shoppers 10% 20% 30% 40% Total Northeast Midwest BY REGION South West 18-34 35-44 BY AGE 45-54 55+ Total Male Male 18-34 BY AGE, MALES Male 35-44 Male 45-54 Male 55+ Total Female BY AGE, FEMALES Female 18-34 Female 35-44 Female 45-54 Female 55+ Married MARITAL STATUS Single/Never Married Divorced/Widowed High School or Less Some College EDUCATION College Grad+ Less than $35,000 INCOME $35,000-S49,999 $50,000-S74,999 $75,000+ Full-time/Self-Employed Part Time Total Unemployed EMPLOYMENT STATUS Student Retired "Although online coupons still account for only 1.5 percent of coupons redeemed, with newspaper inserts still accounting for 89 percent, 2009 saw the first increase of coupon use in 17 years." SAVE S! Most Common Ontine Shopping Behaviors How Often Customers Use Various Forms of Coupons More than 57 percent of online shoppers say they are likely to share deals with others. 35% I won't buy anything without finding a great deal Almost Never Yearly A few Times a Year Monthly Weekly 24% I will spend up to a week searching for a great deal but 57% 45 40 will still buy without one 35 16% I will spend up 33 30 to a day searching fora deal but will stil 35 percent of consumers say the most common reason they do not use an ontine coupon or deal site is because they forget to use it. buy without one 25 25 24 22 16% IfI see a great deal I'll use it but I 20 19 18 won't spend time looking for one 15 14 10 - 9% I hardly bother with deal hunting 10 35% Printable ontine coupons for in-store use Paper coupons Online coupons for purchase over the internet SOURCES: blog.nielsen.com, internetretailer.com, couponsinc.com, Harris Interactive Poll, zoomerang.com

Saving Money with the Web

shared by admin on Mar 21
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Since the Web became user-friendly with the general public over 10 years ago, companies have been using it as a vehicle for advertising. What better way to gain more customers than to offer them a gre...

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