SXSWi is more than just another conference. Rather, it is a cultural epicenter where tomorrow’s digital and social media trends emerge. It was in this spirit that Samsung envisioned the Social Media Hub. Designed to help connect technology enthusiasts near and far to the most engaging and relevant content, people, topics and locations, the Samsung team also did outreach to people whose content was featured. Working closely with the Samsung team, JESS3 was proud to not only architect the site but also serve as the driving force behind research and content curation.