Sales Funnel, Inbound Marketing Style

INBOUND MARKETING FUNNEL STRATEGY Step 1: Generate Traffic Content is created for your website, in accordance with your overall content markeing strategy • Your blogging helps ensure that content is easily accessed • Content is targeted to the right type of visitor using Search Engine Optimization 1. Get found 2. Convert to leads 3. Nurture leads Step 2: Convert • Social Media, email and PR are used to promote your content, sending traffic to the site 4. Avalyze Traffic into Step 3: Nurture Leads to Become Customers Leads • Site visitors are presented appealing offers in the form of • Once your leads are in the system, they are put into marketing automated lead nurturing campaigns call-to-action buttons and • Leads then receive periodic emails with additional useful informatoon and offers graphics • Offers include free eBooks, white papers, video, webinars, free trials and consultatons to name a few • Each page visit and content download is tracked and used to develop a picture of your lead • Once engaged, your leads can be approached as potential customers • Visitors willingly exchange their contact info in order to take advantage of your offers Step 4: Analyze the Process • All sources of site traffic are captured and analyzed • Lead information is captured and stored • Leads are tracked from first offer through all activities on your site • Each landing page and offer are analyzed to determine conversion rate VIPM ** More on Inbound Marketing at vergepipemedia.com