Role of colors on conversion rates

Role of Colors On Conversion Rates Visual Influence Visual influence (92.6%) Other is 92.6% while purchasing product (7.4%) 12 Product assessment takes 90 seconds And from it 90% assessment Asesment based on colors (90%) Other (10%) is based on colors O Colors create huge impact on our thoughts, ideas and opinions. Imagine the change of your mood while changing the bright blue sunny sky to dark grey sky. 22 The same thing happens when we surf the web Psychology behind colors While making websites, demography plays an important role in deciding your color. Associated with mourning in China White Associated with peace in America Associated with danger and passion in west, Red Associated with love and auspiciousness in east. { Associated with hope and happiness in west. Yellow Considered as sacred color in east. Green, Red, and Orange: the three most optimal colour choices in U.S. based websites. How colors affect marketing? Blue, Purpl, Green Brown, Orange, Grey Blue, Black, Green Brown, Orange, Purple Red, Blue, Yellow, Orange Black, Brown, Grey FEELINGS AND ACTIONS RELATED TO COLORS Optimistic and Youthful Yellow Use 2 grab attentions of window shoppers Red Energy Increase heart rate, created urgency, used in clearance sales Trust and Security Blue Often seen with banks and business Green Healthy Relaxation in stores and for procession of eyes Orange Aggressive Create call 2 action like subscribe or buy Romantic and Feminine Pink Used for products related to women and young girls Sleek and Powerful Black Used 2 market luxury products Soothes and Calm Purple Seen with anti-aging or beauty products Quick facts Reason behind Blue Hyperlinks? Red and green are two colors most affected by color-vision deficiency but no one have blue deficiency. That simply means Blue can be distinguished easily from all colors. Mark Zuckerburg has color-vision deficiency and that's why he chooses blue color for Face Book. f https://www.facebook.com/halwits w www.halwits.com https://twitter.com/halwits @ [email protected]