The Rise of Vine

THE RISE OF Vine BOUGHT BY TWITTER IN 2012, VINE IS A FREE MOBILE APP THAT ALLOWS YOU TO CREATE AND SHARE 6 SECOND VIDEOS! DEBUTED JAN 24th 2013 FREE ON THE İPHONE AND THE IPOD TOUCH APRIL 2013 VINE MOST DOWNLOADED APP STORE ARE TWEETED EVERY SECOND VINES LOOPED 2500 TIMES! IF EVERY VINE USER RECORDED A VINE THEY WOULD CREATE MORE THAN 2,334 HOURS OF FOOTAGE, THAT'S MORE THAN THE LORD OF THE RINGS TRILOGY WHO USES VINE? 57% OF ALL VINE USERS ARE FEMALE 18TO 20 YEARS OLD' VINE USERS 6 THE LARGEST ARE MOST ACTIVE 11AM AGE GROUP AT THESE TIMES SAT-SUN AMONG VINE USERS IS WHY VINE WORKS VIDEO CONTENT MARKETING IS INCREASING AND MARKETERS ARE CATERING FOR DIGITALLY SAVVIER AND MORE VIDEO ORIENTATED-CONSUMERS VIDEO WILL BE 55% OF ALL MOBILE VIDEO TRAFFIC WILL INCREASE BY INTERNET TRAFFIC BY 2016 1800% 1S IN 2016 (UP FROM 2011) 64% OF CONSUMERS ARE LIKELY TO BUY A PRODUCT AFTER WATCHING A RELATED ONLINE VIDEO ON AVERAGE, USERS SPEND 16 MINUTES 49 SECONDS EACH MONTH WATCHING ONLINE ADS WHY BRANDS SHOULD INVEST IN VINE 400% MORE SHARES 1 IN 5 TWEETS CONTAINS BRANDED BRANDED VIDEOS A VINE LINK VINES 10 BRANDED CONTENT ACCOUNTS FOR 4% OF THE TOP 100 TRACKED VINES © TAMBA, Jan 2014. Infographic free to use, share and distribute. However please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/the-rise-of-vine/ TAMBA BRAVE I PLAYFUL I DIGITAL SOURCES: 1) http://techcrunch.com/2013/01/24/twitters-video-sharing-app-vine-goes-live-in-the-app-store/ 2) http://oursocialtimes.com/how-brands-spark-engagement-on-vine/ 3) http://www.mediabistro.com/alltwitter/vine-stats_b47276 4) http://oursocialtimes.com/how-brands-spark-engagement-on-vine/ 5) http://insights.onavo.com/blog/state-of-social-media-apps-august-2013/) 6) http://www.elite-strategies.com/30-facts-about-vine/ 7) http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.png 8) Content marketing institute report 2013 9) http://www.unrulymedia.com/article/08-05-2013/unruly-unveils-top-vine-metrics-and-100-most- tweeted-vines-celebrate-app%E2%80%99s-100-da 10) http://the7thchamber.com/blog/brands-on-vine/ NUMBER OF SHARES