Rise Of The Video Empire

RISE OF THE VIDEO EMPIRE THE ROLE OF VIDEO IN MARKETING Every day, 43% 100 MILLION AMERICANS view online videos This is a 43% increase since 2010 İTTTTTTTTTTTITTTTİ The average Internet user is likely to watch 206 videos per month SALE! 70% of marketers use video CLICK HERE in their advertising Video is now the 6th most popular form of content marketing VIDEOS ARE The information 4x more engaging than retained in static content 60 SECONDS OF VIDEO 1.8M WORDS 1,000,000 COMMENTS 46% of people say seeing a product mentioned in a video will make them more likely to seek it out People are 144% more likely to buy a product after viewing a video about it ONLINE VIDEO REACHES A VAST PERCENTAGE OF THE GENERAL AMERICAN POPULATION 70% 75% 84% 81% 12-17 y.o. 18-24 y.o. 25-34 y.o. 35-44 y.o. 63% 44% 25% 45-54 y.o. 55-64 y.o. 65+ y.o. THE EVOLUTION OF VIDEO IN MARKETING There has been a nearly 20% increase in the use of video in marketing Over 785 million visits were made to video streaming sites 2011 This accounts for 4% of total internet visits Mobile phones came into play, with 54.6 million people using their phones to view online videos 85% of online users were using the Internet to view video 2012 50% You 94% Tube 2013 2014 94% of marketers use Video could account for 50% YouTube to distribute video of all Internet traffic THE BENEFITS OF VIDEO MARKETING Better customer Better brand Better Better SEO engagement awareness conversion THE GOOGLE CONNECTION Google If you have relevant video content, you ***** have a 50% greater chance of being displayed on the first page ***** Google prioritizes its search content, ***** ranking videos higher among its search results 91% of people never go beyond this page, making it essential for your brand to be displayed there YOUTUBE REIGNS You You Tubo You Tube Tube You You Tube ube YouTube is the 3rd most visited site in the world and the 2nd biggest search engine O 4 BILLION It rakes in over 4 billion hits per day Many marketers have begun harnessing YouTube as a tool to market their own products VS USER COMPANY Using YouTube many brands have discovered that their views of "earned" media (the videos generated by their users) are far greater than their "owned" media (the videos that they post) THE STATS Ban CALL-DUTY Apple 00000 YouTube views: 3.6 billion YouTube views: 4.2 billion YouTube views: 9.3 billion YouTube earned: 91% YouTube earned: 99% YouTube earned: 95% LEGO Coca-Cola 00000 00000 YouTube views: 8 billion YouTube views: 1.4 billion YouTube views: 2.8 billion YouTube earned: 99% YouTube earned: 85% YouTube earned: 98% BEST TYPES OF MARKETING VIDEOS THERE ARE 3 MAIN TYPES OF VIDEO SELL SALE Most videos fall under this category. The goal is simple - make people want to buy your product 1,000,000 ENTERTAIN i.e The Lego Brick Thief Enjoyable, humorous content made to share amongst friends. This creates brand awareness 1,000,000 IENVENIDO EDUCATE ie World Lens iPhone App Sparin ta Engiah WELCOME TO THE FUTURE Content with the goal of educating viewers about a particular cause or even teaching them about your product 1,000,000 VIDEO IS A POWERFUL MARKETING TOOL AND HARNESSING IT CORRECTLY WILL SEE YOUR BRAND REACH NEW HEIGHTS. SOURCES COwyzowl http://www.virtuallyinsync.com/videos-for-online-video-marketing/ http://www.reelseo.com/earned-media-rankings-youtube-octoly/ http://www.youtube.com/watch?v=h2OfQdYrHRs http://www.reelseo.com/social-video-blueprint-part-5/ http://www.youtube.com/watch?v=h2OfQdYrHRs http://www.taigeair.com/how-video-plays-a-crucial-role-in-the-rise-of-content-marketing/ http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic http://searchenginewatch.com/article/2182544/5-Key-Video-Marketing-Findings-From-New-comScore-Report >>>