Rise of Social Gaming And Zynga

THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. TSIS Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org THE RISE OF SOCIAL GAMING & ZYNGA The rise of Facebook and MySpace has brought with it a rise in "Social Gaming" - free to play games, often played by "casual gamers." While these players do not spend money on platforms or subscriptions, they spend small dollars buying virtual goods. When you have a user base of 235 million, the little stuff adds up. The largest"social games" company is: żynga 235,000,000 activE USERS PER MONTH 65,000,000 USERS PER DAY In comparison: XBOX LIVE 20,000,000 TOTAL USERS WORLD WARCRAFT 11,500,000 TOTAL USERS Zynga owns 6 of the top 10 Facebook games: 1. FarmVille -Zynga 83 million users KARM 2. Birthday Cards - RockYou 47 million users 31 million users 27 million users 3. Cafe World-Zynga 4. Texas HoldEm - Zynga 5. Happy Aquarium - CrowdStar 6. Mafia Wars - Zynga 26 million users 25 million users 24 million users 7. FishVille - Zynga 8. Zoo World-RockYou 9. PetVille - Zynga 20 million users 19 million users 10. Pet Society -Playfish 19 million users The top 3 social gaming companies in 2009: zynga $200,000,000 Oplayfish OPlaydom $60,000,000 $75,000,000 TOTAL REVENUE 3 Zynga is predicted to earn $450 million in 2010. it's averaging over $1 million per day. This year, However, they spend $60-$96 million a year in Facebook ads to drive users. The revenue comes through selling virtual goods to game players. There will be $1.6 billion worth of virtual goods sold in 2010. 90% of Zynga's revenue comes from selling virtual goods. .and 45% of that revenue comes from FarmVille alone. FarmVille is so popular that there are more virtual tractors sold in-game every day than real tractors in America every year. Since most sales are through PayPal, Zynga is the 2nd largest PayPal merchant in the world. eb Yis1 There were also special offers players could use to earn virtual money to buy more goods: - The user was often unknowingly subscribed to a paid service and billed. At the time, these offers represented 1/3 of the company's revenue. - Zynga has made efforts to remove scam offers. Zygna CEO Mark Pincus said that his company "did every horrible thing in the book" ...to get revenue. Inover 20 lawsuits, Zynga has accused its competitors of trademark and copyright infringement. They claimed competitors hacked into their computers to steal their "secret sauce" for creating new games. Ironically, Zynga's best products are awfully similar to games that appeared before them: FARM TOW (Slashkey) FARMVILLE RESTAURANT CITY Cafe (Playfish) PIIOM an Wars (Psyehomonkoy) Mafia Wars Design by Ellie Koning SOURCES: http://www.zynga.com/ http://www.independent.co.uk/life-stylelgadgets-and-tech/features/welcome-to-farmville-population-80-milion-1906260.html http://us.blizzard.com/en-us/company/press/pressreleases.html http://www.sfgate.com/cgi- bin/article.cgi?f=/g/a/2010/04/26/businessinsider-chart-of-the-day-monthly-active-users-of-various-widgets-on-facebook-2010-4.DTL http://www.businessinsider.com/googles-china-exposure-600-milion-in-sales-this-year-lots-of-future-growth-2010-1 http://scitech.blogs.cnn.com/2010/04/08/british-boy-racks-up-1400-on-farmville/ https://www.paypal-media.com/documentdisplay.cfm?DocumentiD=2260 http://news.cnet.com/8301-13772_3-20002221-52.html http://www.forbes.com/forbes/2009/1118/revolutionaries-technology-social-gaming-farmville-facebook-zynga.html http://macdailynews.com/index.php/weblog/comments/24944! http://latimesblogs.latimes.com/technology/2010/04/dst-aol-icq.html http://techcrunch.com/2010/04/06/zynga-mafia-wars-addicts-can-now-whack-their-rivals-with-an-sms-message/ http://www.insidevirtualgoods.com/future-social-gaming http://games.venturebeat.com/2009/10/14/virtual-goods-sales-to-hit-1-billion-in-2009-as-social-games-pay-off-big/ UnlineSchools OnlineSchools.org