The Rise of Personalized Gifting

the Rise OF PERSONALIZED GIFTS GIFTS HOW DO YOU SHOW YOUR LOVED ONES YOU CARE? How about with a gift personalized just for them? A new survey by Personal Creations reveals more than 106 million Americans have received a personalized gift they loved. Even more, personalized gifts are becoming more and more popular. HOLIDAY SHOPPING: the Quest for the perfect gift Americans will go to extreme lengths to find the perfect holiday gift. 80 MILLION 70 MILLION 66 MILLION About Nearly Americans have Americans have Americans have spent twice as much as they planned to on holiday gifts traveled to more spent more than a month actively looking for the perfect gift than 5 stores to find the perfect gift IT DOESN'T HAVE TO BE THAT WAY - BUYING PERSONALIZED GIFTS IS THE MODERN SOLUTION! How we SHOP: SALE NEW 44% VS. 38% SPECIAL Nearly half of Americans (44%) plan to do most of their holiday shopping online this year That's more than those who plan to do most of their shopping at a mall (38%) Houw Personaliced Gifts Make us FEEL?: Next time you are picking out a gift, remember that monogramming that shirt might have more of an effect than you thought. More than half of Americans said Another (52%) said they felt that if they received a personalized gift, it would mean the giver wanted them to feel special (56%). the giver put a lot of thought into their gift. When asked about personalized gifts, people had a lot of thoughts and feelings on what it means to give personalized. Personaliaation PREFERENCES: Long gone are the days where you had to embroider that shirt yourself, nowadays you can get almost anything personalized. But what personalized items are people buying? WHEN ASKED, "WHICH OF THE FOLLOWING TYPES OF GIFTS WOULD YOU CONSIDER PERSONALIZING FOR SOMEONE?" PEOPLE RESPONDED: 73% 72% 54% 43% Accessories Housewares Clothing Holiday Decorations Who are we GIFTING to?: Mom 4/5 Suweetie 59% Americans would give a Americans would give one to personalized gift to a family member this holiday season. a spouse or significant other. So remember to personaliae your gifts this holiday season, and show your loved ones hour much you care personalcreations 8+ You Tube in About the Survey The Personal Creations Holiday Survey was conducted between October 10 and October 17, 2014, among 1,043 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. The average margin of error is +/- 3%. SALE