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The Rise of
MOBILE IS AN EMERGING POINT OF PURCHASE
According to an survey, among Smart phone users 7-in-10 plan to use them for holiday shopping.
MOBILE COMMERCE IS EXPLODING
In 2012, 3.3% of UK mobile shoppers purchase from their mobile devices compared to the 0.4% at the beginning of 2010.
At present, more than 37.5m million people in the United States are mobile buyers.
In September 2012, Amazon had over 58 million U.S. visits through mobile or web or apps, followed by ebay with 37.5 million mobile.
MOBILE PURCHASING IS ON THE RISE
In Japan, over 1/4th people have purchased on their Smart phone
% of People have Purchased on Smartphone in 2012
FREQUENCY OF MOBILE PURCHASE
At least half of the mobile shoppers make purchase monthly on their Smartphones
Frequency of Purchase via Mobile
Daily Weekly Monthly
US 20% 14% 29%
UK 4% 10% 40%
FRANCE 4% 9% 38%
GERMANY 6% 13% 39%
SPAIN 8% 15% 41%
JAPAN 5% 8% 41%
THE RAPID RISE OF MOBILE COMMERCE
According to eMarketer estimate, consumer will spend 38.3 billion U.S. dollars on their mobile devices in 2013.
In 2012, US Retail mcommerce sales shot up 81%. And in 2013, a further increase of 55.7% in sales is expected.
On eBay an item is bought every second via a mobile device and downloads of the app have topped 100 million globally in 2012.
eBay generated $13 billion in global mobile transactions in 2012 and it is expected that this mobile transection will grow to $119 billion by.
UPCOMING FUTURE TRENDS IN MOBILE COMMERCE
VIRTUAL WALLETS ARE CATCHING ON:
A full 20% of smartphone owners have used their devices as a virtual wallet and 28% expect to do so more in the future.
MOBILE COUPONS AND BARCODES ARE CATCHING ON:
Recently almost half of the smartphone and tablet owners stated that they are scanning barcodes to get additional information about a product.
Many companies have designed digital catalogs which offer full information about their products and services to the consumer on his phone/tablet.
DEVICE DICTATES BEHAVIOR:
One-third of smartphone owners use their devices to make mobile purchases, while less than 10% of feature phone owners make purchases with theirs.