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The Rise of M-Commerce

The Rise of

M-COMMERCE



MOBILE IS AN EMERGING POINT OF PURCHASE



online

5,089

According to an survey, among Smart phone users 7-in-10 plan to use them for holiday shopping.



MOBILE COMMERCE IS EXPLODING



50% OFF



In 2012, 3.3% of UK mobile shoppers purchase from their mobile devices compared to the 0.4% at the beginning of 2010.



At present, more than 37.5m million people in the United States are mobile buyers.



In September 2012, Amazon had over 58 million U.S. visits through mobile or web or apps, followed by ebay with 37.5 million mobile.



MOBILE PURCHASING IS ON THE RISE



In Japan, over 1/4th people have purchased on their Smart phone



% of People have Purchased on Smartphone in 2012



Japan

40%



USA

34%



UK

30%



Germany

27%



Spain

24%



France

24%



FREQUENCY OF MOBILE PURCHASE



At least half of the mobile shoppers make purchase monthly on their Smartphones



Frequency of Purchase via Mobile

Daily Weekly Monthly



US 20% 14% 29%

UK 4% 10% 40%

FRANCE 4% 9% 38%

GERMANY 6% 13% 39%

SPAIN 8% 15% 41%

JAPAN 5% 8% 41%



THE RAPID RISE OF MOBILE COMMERCE



According to eMarketer estimate, consumer will spend 38.3 billion U.S. dollars on their mobile devices in 2013.

SHOPPING



81%

In 2012, US Retail mcommerce sales shot up 81%. And in 2013, a further increase of 55.7% in sales is expected.

55.7%



eBay

On eBay an item is bought every second via a mobile device and downloads of the app have topped 100 million globally in 2012.

100 million



$13

eBay generated $13 billion in global mobile transactions in 2012 and it is expected that this mobile transection will grow to $119 billion by.

$119 2015



UPCOMING FUTURE TRENDS IN MOBILE COMMERCE



VIRTUAL WALLETS ARE CATCHING ON:



A full 20% of smartphone owners have used their devices as a virtual wallet and 28% expect to do so more in the future.

20%

28%



COUPON



MOBILE COUPONS AND BARCODES ARE CATCHING ON:



Recently almost half of the smartphone and tablet owners stated that they are scanning barcodes to get additional information about a product.



DIGITAL CATALOGS:



Many companies have designed digital catalogs which offer full information about their products and services to the consumer on his phone/tablet.



Purchase

10%



DEVICE DICTATES BEHAVIOR:



One-third of smartphone owners use their devices to make mobile purchases, while less than 10% of feature phone owners make purchases with theirs.



10%

The Rise of M-Commerce

shared by infographicdesi... on Mar 05, 2013 in Technology

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The emergence of M-Commerce has created a great impact on consumer’s buying behavior and also on the global business environment. Along with the rise of smart phone and tablet users, purchasing th...
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