Rise of the Infographic
ANFOGRAPHIC WHAT IS AN INFOGRAPHIC? Information graphics or infographics are visual representations of information, data, statistics or knowledge. An infographic takes an often complicated data set, then sorts and condenses it into a combination of images, numbers and text. This allows the viewer to quickly understand the essential insights the data contains DATA COLLECTED ORGANISED & ANALYSED DESIGNED & VISUALISED My definition of an infographic is something that gives the reader or web surfer edited information in visual 99 form, tailored to a particular audience Nigel Holmes quote from a Column Five blog post July 30 2012. Holmes is one of the first information designers to bring data visualisation to a large, mainstream audience “INFOGRAPHIC" SEARCH POPULARITY 100 represents the peak search volume Google 80 60 40 20 Search for "infographic" Source: Google Trends, up to Oct 2012 2005 2007 2009 2011 INFOGRAPHIC GLOBAL POPULARITY UK search volume 48 100 100 represents the peak search volume Source: Google Trends Jan 7 2013 WHY USE INFOGRAPHICS Aa vs l VS 1/2 of the brain is dedicated to Publishers who use infographics increase traffic an average of 12% more than those who don't visual function 90% of information transmitted to the brain is visual Visuals are processed 60,000x. faster in the brain than text 40% of people will respond better to visual information than plain text VIRAL INFOGRAPHIC CASE STUDY We posted an infographic produced for one of our clients on the Visual.ly website, an information design forum. The visualisation received over 3,000 views and went viral on a number of social media websites 600+ Dec 17 2012 1000+ Dec 18 2012 126 50 17 3000+ Dec 19 2012 Tweets on Likes on Pins on Twitter* Facebook* Pinterest* *As on December 19 2012 The infographic contained the client's logo and linked back to their website via the Visual.ly post. The client's brand was seen by over 3,000 people, and by many more who viewed it via other social media sites Sources: Google Trends, 3M Corporation, Zabisco, AnsonAlex, Billion Dollar Graphics PRESS ASSOCIATION For more information about Press Association graphics Email: [email protected] Phone: 01430 455316 or 17 www.pressassociation.com/digital/graphics
Rise of the Infographic
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