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The Rise of E-Readers

BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS FMi 10% 22% VS. 3% 8% 1-2 E-READER USERS 15% 18% 16% 18% 3-5 21% 22% 19% 30% 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE BATTLE WHO READS MORE? WHO BUYS MORE BOOKS? OF THE E-reader owners read more books, on average, than their counterparts who read in print. The majority of those who use e-readers read more than 10 books a year, compared with only 38 percent of people BOOKWORMS who read bound books. People buy more books when they own e-readers. Two out of three e-reader owners buy six or more books per year, while just 38 percent of other Americans buy that many. NUMBER NUMBER OF USES AN DOESN'T USE OF BOOKS (Percent of BOOKS READ E-READER AN E-READER PURCHASED respondents) SALE! EACH YEAR EACH YEAR 1% TRADITIONAL ELELELEE 8% BOOK READERS 22% VS. 3% 8% 1-2 1-2 E-READER USERS 15% 18% 16% 18% 3-5 3-5 21% 22% 19% 30% ••• 6-10 6-10 16% 16% 2010 Harris Interactive Poll found $0.00 A that nearly one in 10 American 36% 17% adults uses an electronic reader, 11-20 11-20 and another 12 percent say they are i 19% 11% likely to buy one in the next six months. As the classics are increasingly 26% 20% digitized onto portable devices, how have Americans' reading habits 21+ 21+ 19% 11% changed? SOURCE: HARRIS INTERACTIVE POLL A COLLABORATION BETWEEN GOOD AND COLUMN FIVE

The Rise of E-Readers

shared by ColumnFive on Sep 24
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More than one in ten Americans now own e-readers. Here, we take a look at what that means for the state of reading in America.

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