The Rise of Business SMS

The of Business SMS Ríse Which Industries Use Business SMS? 16.27 % 15.59 % 10.17 % 9.49 % 8.81 % Marketing Agencies Recruitment Misc Software Retailers 8.14 % 7.46 % 5.08 % 3.73 % 3.39 % Financial Services Beauty / Hair Salons Leisure Estate Education (Venue Based) Agencies 3.05 % 2.71 % 1.69 % 1.69 % 1.36 % Vehicle Dealerships Denta Fast Food Councils Legal / Optical 0.68 % 0.68 % As a % of volume XXX sent Sector Restaurants Travel Agents * Based on Text Marketer client portfolio (1) Which Industries Send the Most Business SMS? 24.30 % 19.10 % 17.70 % 13.20 % 8.10 % Leisure Misc Recruitment Retailers Software (Venue Based) 4.20 % 3.60 % 3.50 % 1.70 % 1.40 % Marketing Agencies Financial Services Beauty / Hair Salons Fast Food Education 0.80 % 0.80 % 0.60 % 0.60 % 0.10 % в Vehicle Dealerships Estate Dental Legal Councils Agencies / Optical 0.10 % 0.10 % As a % XXX of volume sent Sector Restaurants Travel Agents * Based on Text Marketer client portfolio (1) How Big is Mobile? 18.5% more mobile devices were sold in 2010 compared to 2009. (3) Future 5.9 billion 87% now people worldwide have mobile phone subscriptions (2) of the world's population has a mobile phone (2) The Growth in Mobile Advertising Budgets US $20.6 billion Predicted mobile ad 2009 revenue in 2015 (5) 2015 1.7 billion was spent on mobile marketing US $3.3 billion in 2009 (4) 2008 26% Predicted mobile ad 2007 26% revenue in 2011 (5) 2011 2006 26% 2009 69% of businesses said they would consider mobile marketing over more traditional mediums (4) budgets Mobile marketing budgets are growing at a rate of 26% Brand spending on mobile advertising will grow from 0.5% of the total advertising budget in 2010 to over 4% in 2015. (6) (4) every year Why SMS is Important M 45% SMS messages were due to be sent in 2011 (6) 2011 of customers trillion notice mobile advertising ) SMS messages 6,1 were sent in 2010 trillion :2ה 2010 (8) 29% of people respond to mobile 2009 advertising ) 1.8 tríllion 47% MS messages 2008 of people in the UK who respond were sent in 2007 (8) to mobile adverts make a purchase (9) 2007 60% of people do not own a mobile with Internet access (7) 76% loading page 2006 of mobile phone users don't use their mobile to access the Internet 7) The Rise of A2P Messaging Whenever a business contacts a customer, this is known as Application to Person (A2P). Revenue from A2P SMS will exceed $70 billion by 2016. (10) Application Messaging Includes: Advertising and Sales Financial Confirmation Services messages ADMIT ONE Person Tickets Reservations Marketing By 2016, A2P messaging will overtake person-to-person (texting) messaging. (10) Administration And many more Sources: 1- http://www.textmarketer.co.uk Text Marketer are a provider of business SMS services who aim 2 - http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html 3 - http://www.strategyanalytics.com/default.aspx?mod=pressrelease to give their customers the best SMS tools at the lowest possible viewer&a0=5001 price. 4 - http://emiliocastellanos.com/ec/content/mmf-panel-mobile-marketing- budgets-growing-26 Learn more about them at 5 - http://www.gartner.com/it/page.jsp?id%3=D1726614 6 - http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 7- http://www.mobilemarketingwatch.com/latest-study-76-of-users- dont-use-the-mobile-web-5040/ TEXT marketer 8 - http://www.portioresearch.com/MMF11-15.html We Deliver. You Save. -http://www.lightspeedresearch.com/press-releases/29-of-european- mobile-consumers-respond-to-mobile-adverts-they-see/ http://www.textmarketer.co.uk 10 - http://www.juniperresearch.com/viewpressrelease.php?pr=242 2010 6007 | || %4