Rich Snippets - Increase Search Click-Thru Rates

INCREASE YOUR SEARCH CLICK-THRU RATES WITH Rich Snippets Enhance your Search Engine Result Page (SERPS) by integrating Rich Snippets into your website. What is a Rich Snippet? Rich snippets are lines of >> that help search engines like Google decipher your content. Better yet, you e added to your webs can enhance your search results by providing useful Information that gives users a better idea of what your website has to offer. O Pizza Suprema - New York, NY, 10001 - Citysearch ***** 39 reviews Lady Gaga Free Music, Tour Dates Photos Videos e romjadygaga-Cached Www.myspace.co Judas Born This Way Judas The Edge Of Glory s214 Born This Way You And I 420 Born This Way 507a Born This Way Display aggregate reviews to help Enhance your search results with boost your credibility. multimedia from your site. SOME TERMS YOU MAY HAVE HEARD Semantic Web RDFA Structured Data Microdata schema.org Microfortsv The Semantic Web is a collaborative movement led by the World Wide Web Consortium (W3C) that promotes common formats for data on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current web of unstructured documents into a "web of data". – Wikipedla 2 Enough Talk LET'S SEE HOW YOU CAN USE THIS STUFF. Here's a breakdown of what you can display with Rich Snippets. Breadcrumbs Shoes, Boots, Sandals - Free Shipping. Easy Returns on All Shoes. www.shoes.com/ Show a set of links (breadcrumbs) that can help a user understand and navigate your site's hierarchy. FREE SHIPPING on all orders. --> Women's - Men's - Kid's - Womens Sandal's Tacoma Dome Calendar - Tacoma Dome Events Eventful a Events Wed, Jun 29 - Tacoma Dome, Tacoma, WA, 98421 Fri, Jul 8 WA, 9842 Britney Spears - Jessie and . Matthew Morrison - Tacoma Dome, Tacoma Show off future dates, such as a glg or an art festival. Music Justin Bieber | Free Music Tour Dates, Photos, Videos - MySpaceo www.myspace.com/justinbieber Users can play your tracks from a 3:36 Mistletoe Mistletoe your search results. One Time Baby Feat. Ludacris Somebody To Love Never Say Never feat. Jaden Smith A 337 a 3:41 Mistletoe a 3:47 Never Say Never Adam Boalt boalt.com> Blog People äi by Adam Boalt - in 69 Google+ Display photos and contact Information. Products Amazon.com: LAVA 20-oz Motion Lamp - Yellow/Purple: Home. *****17 reviews -$14.99 - in stock Showcase your product information with ratings, price and stock. Salad - Thai Green Mango Salad Recipe ****5 reviews Total cook time: 20 mins Recipes Add flavor to your search results with an image, reclpe rating and prep time. Review Ratings Include ratings based on a 5-point scale right with your listing with simple mark up. Dragon Age: Origins for PC - Dragon Age:Origins PC Game - Dragon . *****by GameSpot - Nov 3, 2009 Reviews Display both individual and aggregate revlews, with aggregate ratings. Cut the Rope - Android Market a https://market.android.com/details?idcom.ctr. - Cached ***** from 10,117 users - $0.99 Apps Promote your app with ratings, user numbers and price. How Google makes improvements to its search algorithm - YouTube Video www.youtube.com/watch?v-J5RZOU6vk40 Aug 24, 2011 -4 min - Uploaded by Google Feature a still from your video, displayed prominently in natural search results. Be Strategic. Mix and Match. Utilize the right combination of Rich Snippet mark up to optimize your SERPS for your particular website or business. If your business features any of the above content examples... Rich Snippets can increase your click-through rates in your organic SERPS. They provide a visual way for businesses to display products, pricing, reviews and ratings quickly, just by adding a simple HTML snippet. 20 - 30% INCREASE Click-through Rates Properly implemented Rich Snippets means an increase in your search click-through rates. 4 Distinguish Yourself Striking layouts that include star ratings, photos and page links draw more attention than the standard search results of your competitors. 6 Better Informed Visitors Site visitors arriving from search results that use Rich Snippets have a better grasp of your content and are more likely to stay on your site longer. 6 THE FUTURE OF SERPS Google + Bing+YAHOO! schema.org Schema.org is a new standardization of cataloging and markup that was formed through the collaboration of Google, Bing, Yahoo and Yandex to create a standard of microdata that would work for all four search engines. O SOURCES // O http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 2 http://en.wikipedia.org/wiki/Semantic_Web O http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&topic=21997&ctx=topic 4 http://yoast.com/rich-snippets-everywhere/ 6 http://searchengineland.com/how-to-use-rich-snippets-structured-markup-for-high=powered-seo-99081 O http://www.business2community.com/seo/rich-snippets-the-wave-of-the-future-for-seo-0133386 www.boalt.com BOALT