Revolutionized Marketing: The Rise of Social Media

REVOLUTIONIZED MARKETING THE RISE OF S OCIAL MEDIA INCREASED 2017 ISTHΕ ΥΕAR NEWSPRINT UTERACY IS EXPECTED TO BE IS A MAIN FACTOR IN THE EXTINCTION OF EXTINCT IN AMERICA NEWSPRINT ONLY 34% OF PEOPL E UNDER 30 GET THEIR NEWS FROM TELEVISION Amount of people under 30 Amount of people who watch television for news. who watch television for news. A BRIEF HISTORY OF M ARKETING CUSTOMER ACQUISTION REQUIRED LOTS OF MARKETING INDUCED EXPENSES REPUTATION MANAGEMENT INCLUDING ADVERTISEMENTS ON TELEVISION BILLBOARDS, AND WEBSITES 2$ CONSISTED ONLY OF WORD OF MOUTH CUSTOMER SERVICE DEPENDED UPON THE REVIEWS FROM CUSTOMERS. TELEPHONE PROMOTION WAS JUST COMPANIES TALKING HT CUSTOMERS THE CH ANGING SCAPE OF MARKETING CUSTOMER ACQUISTION RELIES ON DIGITAL NDRO OF MOUTH IF CUSTOMERS RECEIVE COMMUNICATION. PROMOTIONS ONLINE, THEY PREFER 70% E-MAIL OF CONSUMERS TRUST REPUTATION MANAGEMENT CONSISTS OF THOUSANDS OF RECOMMENDATIONS FROM THEIR FRIENDS ONLINE REVIEWS MOST OF WHICH ARE NEGATIVE. 26% 300% MORE OF CONSUMERS ARE COMPLAINING ON SOCIAL MEDIA OR RATINGS WERE GIVEN TO HOTELS IN HALFOF THOSE 2012 CUSTOMERS ARE SATISFIED WITH THE RESPONSES THEY RECIEVE ON SOCIAL NETWORKS MEASURING SOCIAL M EDIA ROI THE NATIONAL AVERAGE SALARY FOR A SOCIAL MEDIA MANAGER $98,549.00 MARKETERS ARE TURNING TO 87% GOAL-BASED OF MARKETERS W ANT TO UNDERSTAND HOW TO MEASURE RETURN ON INVESTMENT MEASUREMENTS, RATHER THAN OF SOCIAL MEDIA HARD NUMBERS GOAL-BASED MEASUREMENTS LEAD TO NEW BETTER REALISTIC EXPECTATIONS SKILLS TRAINING JAMIE PHIPPS SPEA HONORS THESIS 2013 BITLY/REVMARKETING