The Retailer’s Guide to Remarketing

THE RETAILER'S GUIDE TO With 1.15 billion digital consumers flocking online to shop, 2014 is shaping up to be a pivotal year for global e-commerce. But with the increase in sales, also comes REMARKETING a rise in online cart abandonment. And while many remarketing methods are now available to e-commerce marketers, email remains one of the most popular, and most profitable, among top global retail brands! THE GOOD NEWS: GLOBAL SALES ARE UP ACROSS THE BOARD % CHANGE 2013 2014 ECOMMERCE SALES (BILLIONS) $63.8 $56.6 OVER 10% $27.3 $21.1 $21.3 GROWTH RATE FOR NEXT 3 YEARS 14% 16% 14% 7% 13% CONSUMER FASHION BOOKS / ELECTRONICS AUTO НОME MEDIA SOURCE: eMarketer THE BAD NEWS: WE'VE ALL GOT ABANDONMENT ISSUES % CHANGE 2013 2014 ABANDONMENT RATE 76% 73% 73% ПО0 71% 70% 57% AVERAGE RETAIL ABANDONMENT RATE 2% 2% 4% 2% 3% CONSUMER FASHION BOOKS / AUTO НOME ELECTRONICS MEDIA SOURCE: SaleCycle BUT... OVER HALF OF REMARKETING EMAILS GET OPENED EMAIL OPEN RATE 2014 21% 57% 59% 56% AVERAGE AVERAGE 56% EMAIL EMAIL MARKETING REMARKETING OPEN RATE 53% OPEN VS RATE 59% CONSUMER FASHION BOOKS / AUTO НОМЕ ELECTRONICS MEDIA SOURCE: SaleCycle & Silverpop AND... AROUND A THIRD OF CLICKS LEAD TO PURCHASES CONVERSION FROM CLICK RATE 2014 26% 34% $8.23 29% REVENUE PER 29% 32% EMAIL SENT CONSUMER FASHION BOOKS / AUTO ELECTRONICS НОМЕ MEDIA Fo SOURCE: SaleCycle CONTACT US AT [email protected] FOR A FREE REPORT SPECIFIC TO YOUR INDUSTRY SaleCyclé