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Responsive Design and Native Apps in TVE Everywhere

RWD + NATIVE APPS WITHIN THE TVE ENGAGEMENT CYCLE Q CONTENT DISCOVERY AUTHENTICATION/PLAYBACK Content discovery without app download DRM compatibility through native wrapper Short form and free content via the browser, Content findable via mobile web search driving traffic through social media Playback of local (home) media content Visibility in app stores Push video to other devices Service available on any device ENGAGEMENT RE-ENGAGEMENT Sharing through social media Push notifications Sharing through social media Exceptional fluidity of interface Account-based personalized/feeds Account-based personalized/feeds Gamification/loyalty platform DVR Control Gamification/loyalty platform Remote tuning Easy updates pushed through the browser Notifications of app updates in the App store + HTML5 RWD + NATIVE APP EMPATHYLAB

Responsive Design and Native Apps in TVE Everywhere

shared by userexperience on Jul 02
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HTML5 Responsive Web Design and Native Apps both have their place in the engagement cycle for TV Everywhere applications. It is important to understand the strengths and weaknesses of each, when devel...

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