Reputation Management

YOUR REPUTATION LIVES FOREVER Your reputation is important, Today's organizations and individuals are at the mercy of the 24/7 internet media. Unflattering news, reviews, pictures, and even outright lies can be posted instantaneously and spread throughout the online world swiftly. WHY SHOULD REPUTATION MANAGEMENT BE YOUR TOP PRIORITY? 80% 78% 87% 90% 83% Of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara) Of executive recruiters routinely use search engines to learn more about candidates, and Of consumers trust recommendations from others. (Forrester) Of companies will face a crisis that will negatively impact their share price between 20% and 30%, during the next five years. (Oxford-Metrica) Believe the CEO's reputation is an important part of a company's reputation. (Hill & Knowlton) 35% have eliminated candidates based on the information they found. (ExecuNet) WHY IS ONLINE REPUTATION MANAGEMENT IMPORTANT TO YOUR BUSINESS? Today's consumers conduct extensive research on companies and products before making a purchase or decision. It is imperative that your reputation be in good standing. Here is some important information that you may find beneficial. V Of consumers consult reviews or ratings before 70% purchasing. (BusinessWeek, Oct. 2008) Of consumers traffic to the top 10 review sites grew 158% on average 158% last year. (Compete.com) M GOOD O FAIR O BAD Of consumers who made a purchase based on an 97% online review found the review to be accurate. (Comscore/The Kelsey Group, Oct. 2007) Of consumers use the internet even before 51% making a purchase in shops. (Verdict Research, May 2009) Of online consumers trust recommendations from people 90% they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities. (Econsultancy, July 2009, Erik Qualman, Socialnomics) Of people don't believe that companies tell SALE 75% the truth in advertisements. (Yankelovich) NO REPUTATION MANAGEMENT? WATCH OUT! If you aren't monitoring your Reputation online, you have no idea what people are saying Negative reviews, Bad reviews online can haunt your company for a long time GOOGLE Defaced imagery Bad news at the top of Google Google Skeletons in the closet found in Google WHAT CAN YOU DO ? A reputation that was once unblemished can be destroyed overnight. In order to combat the effects of negative coverage, you can take a comprehensive approach to make your reputation strong! The result: A reputation that was once unblemished can be destroyed overnight. In order to combat the effects of negative coverage, Digital Firefly Marketing offers our Reputation Management Service. With Digital Firefly in your corner, you can be assured that we will take a comprehensive approach to ensure your reputation stays strong! Our Reputation Management Services include the following: NEWS EXTENSIVE REPUTATION EVALUATION 24/7 NEWS MONITORING Google yourself and your brand and take stock of the top ten Get email alerts about you and your brand so you can react quickly ... REVERSE SEO NEGATIVE REVIEW MONITORING Create content that's good to bury the bad Open accounts on Yelp, Google Local and Angie's List REMOVAL OF DEFACED CONTENT Ask the webmasters and Google to take down images that are clearly defaced Whether you are a Fortune 500 company or just a one-man show, you need to always manage your reputation in an online world where new stories and reviews can live forever. digital fireflye marketing SOURCES http://www.marketingpilgrim.com/2008/04/six-reputation-management-stats-to-make-you-shudder.html http://bonfiresocialmedia.com/online-reputation-management-managing-negative-social-media-reviews/ Illustrated by: Veronica Webb