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The Remarkable Evolution of PR

The REMARKABLE EVOLUTION of OPR MILESTONES IN PR 50 B.C.: Julius Caesar publishes an autobiography as campaign fodder for political aspirations Caesar publicized his military exploits to convince the Roman people that he would make the best head of state. Candidates for political office continue to publicize themselves with campaign 50 B.C. Julius Caesar wrote the first known campaign biography, "The Gallic Wars." biographies and accounts of military exploits to this day. 394 A.D.: St. Augustine acts as modern day PR director for the imperial court 394 A.D. - St. Augustine was a professor of rhetoric in Milan, the capital of the Western Roman Empire He delivered regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. PR Thus, St. Augustine was one of the first people in charge of public relations. The modern equivalent would be the President's press secretary or communication director. 1776s: Thomas Paine publishes The American Crisis, a pamphlet series urging his public to fight the British In 1776, soldiers under George Washington's command wanted to throw down their arms and flee from the British. Thomas Paine wrote "The American Crisis, a pamphlet which was aimed at convincing the soldiers of Washington's army to stay and fight. 1780s: Benjamin Franklin utilizes printing press to fight slavery In the 1780s, Benjamin Franklin supported the use of the printing press to promote his causes including abolitionism, national security, and education. 60 1861:William Seward, the Secretary of State, extensively employs the press to sway the public William Seward served as Abraham Lincoln's Secretary Wushingtoni Thronicle. of State in 1861 and was skillful at utilizing the press to influence public opinion "I speak to the newspapers- they have a large audience and can repeat a thousand times what I want to impress on the public." -William Seward 1880s: P.T. Barnum masters the art of capturing public attention via graphic posters Duri the mid to late 1800s THE BARNUM BAILEY P.T. Barnum was the master of promotion. His tactics included hand-selecting PR agents to speak to newspapers before the AND circus came to town. NEWS P ARNUM & CO'S GREATEST SHOW ON EARTH GREAT LONDON CIRCUS COMBINED GREATEST SHOW EARTH Barnum also created huge, attention-grabbing posters to boost attendance. SANGERS ROYAL BRITISH MENAGERIE & GRAND INTERNATIONAL SHOWS 1903: Ivy Lee advises John D. Rockefeller on his public relations and transforms his public image In 1903, Lee directs the notoriously secretive John D. Rockefeller to have transparency with press. The result? Rockefeller's public image changes from heartless tycoon to benevolent entrepreneur. Rockefeller was secretive about how he managed his companies. TIME By opening the doors to the press, Lee built the public perception that Rockefeller wasn't just a tycoon he was a real person who valued his employees. 1918: Edward Bernays advises President Wilson on handling the emerging country Czechoslovakia Instead of making the announcement on a Sunday, Bernays and President Wilson choose to announce the independence of Czechoslovakia on a Monday for maximum press coverage. 1936: Oscar Mayer develops one of its most iconic products- The Weinermobile MAY german wieners LOOK FOR THE YELLOW BAND In 1936, The Oscar Mayer Weinermobile is designed as a rolling good-will ambassador for the company, a role it continues to this day. x55 The world's most recognized mobile product is "55 hot dogs long, 18 hot dogs wide, and 25 hot dogs high." It travels 365 days a year to large cities and small towns around the nation. Oscar Mayer Prior to entering a new town, the "Hotdoggers," the Weinermobile staff, alert the local media about their impending arrival, arrange interviews, and plan photo opportunities. 1938: De Beers creates link between love and diamonds In 1938, Henry Oppenheimer of De Beers enlists New York advertising agency N.W. Ayer to link the size of a diamond to the amount of love a man has for a woman The tagline (and eventual company motto) "A diamond is forever" is coined in 1947. Hollywood is used to give the campaign momentum and movie stars began wearing diamonds in increasingly larger sizes. a diamond is foruer BY THE WANTED FBI 1950: FBI uses PR to fight UNLAWFUL FLIGHT TO AVOID CONFINEMENT (ASSAULT) crime with 10 Most Phg akes Oaher4. 19m Photographa akes June 29, 1990 Wanted" FBI Lists 10 Fugitives It Wants Most to Nat As of April 23, 2013: LLOYD REED RESSELL The Crimes Murder, Fraud, Rebbery and Assa 498 fugutives have 1, hor Deceale y RSCRIPTION fe 147 pde Build, ll Heir, s, bald p ee been listed 8. fugitives have been women Since 1950, 469 (94%) have been captured or located the FBI has apprehended most of these Deceased "Most Wanted" individuals. Osama bin Laden 2001: The crash landing of the Mir Space Station and Taco Bell's free tacos TACO BELL FREE! In 2001, Taco Bell generates huge publicity S TACO by linking giveaway promo to the planned crash landing of Mir Space Station Taco Bell deployed a 40' x 40' "target" in the middle of the ocean as a bullseye for the Mir Space Station. Here. The Mir Space Station plans to commit a crash landing into the ocean. Taco Bell promises free tacos to all Americans if it hits the floating target. An insurance policy is taken out to cover the anticipated cost of free taco redemption. A massive audience gathers to watch as the Mir Space Station crashes and misses the Taco Bell target. Sadly, no free tacos are delivered. 2012: Producers of the SACHA BARON COHEN DICTATOR THE The Dictator, a film about corruption, "bribe" journalists to deliver fantastic reviews. COMING SOON In 2012, The Dictator, a movie about an offense and corrupt dictator from the fictional country of Wadiya, is released Real media journalists are "bribed" with cash to deliver a "5 out of 4 stars" review for the comedy. 5 Out of 4 Stars! 2013: Oreo takes advantage of Superbowl blackout O Oreo Cookie O y Follow Power out? No problem. pic.twitter.com/dnQ7pOgC + Repiy t1 Reoweet * Favonite *** More In 2013, during Superbowl XLVII, the stadium experiences a total blackout Oreo utilizes social media to launch a "real time ad" in response to the blackout. They create an ad to broadcast on Twitter: "You can still dunk in the dark." YOU CAN STILL DUNK IN THE DARK It generates over 16,000 ReTweets in addition 16,074 6,196 to media attention both online and offline. Brought to you by: maxborgesagency. www.maxborgesagency.com Resources: http://prexamples.com/2012/12/2012-in-review-top-20-pr-campaigns-and-stunts-of-the-year/ http://www.prdaily.com/Main/Articles/Infographic_A_history_of_PR_campaigns_9564.aspx http://www.benfranklin300.org/etc_article_entrepreneur.htm http://www.publicityinsider.com/HallOffame.asp#7 http://www.prdaily.com/Main/Articles/Infographic_A_history_of_PR_campaigns_9564.aspx http://doreenellenbelldotan.info/PROPAGANDA.htm http://www.businessinsider.com/history-of-de-beers-2011-12?op=1 394 A.D. 1780s 1880s 1920s 1930s 2000s 2010s s0061 50 B.C. 1770s 1860s 1930s 1950s 2010s

The Remarkable Evolution of PR

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The Remarkable Evolution of PR We’re all very used to the concept of PR. We’re exposed to it on a daily basis through all forms of media such as television, social media, radio, and more. However,...

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