The Reinvasion of the Inbox Spam 2.0

The Resinvasion of the Inbox SPAM 2.0 Your SPAM filter is working, so why is your inbox still so cluttered? Because unlike SPAM, BACON is legitimate email sent by legitimate senders. But there is a catch- BACON is so successful for marketers that it YAHOO! MAIL GMail is growing faster than you can deal with it... 01001011010010110100101100101001010110101001010100101010010010100101101001011010016 0101001001 THE RISE OF BACON SPAM filters are now blocking 99% of incoming SPAM messages, while BACON is surpassing wanted mail in the inbox. Percentage of emails that reach your inbox 100 SPAM filters deployed Projected figures 80 60 Wanted email 40 20 SPAM BACON 66, '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 010010110100101101001011001010010101101010010101001010100100101001011010010110100101100101010101010100111010010101001001 WHY THE BACON INVASION HAS MULTIPLIED The cost of sending an email is now $0.0001 (one-hundredth of a cent), making it far more cost effective for companies than traditional snail mail. In 2009 the return on investment (ROI) for online retailers email marketing was $43.52 for every $1.00 spent... Traditional bulk-rate snail mail one snail mail You can send 2,000 emails for that cost! ...and generated online retailers in sales in 2009. Therefore companies are pouring money into email marketing, thus massively increasing the amount of BACON mail being sent each day. NUMBER OF EMAILS SENT ANNUALLY TO A SINGLE CONSUMER BY EACH RETAILER EMAIL MARKETING EXPENDITURE FORECAST Amount spent on email marketing (U.S.$ millions) $2,200 $2,000 $1,800 $1,600 $1,400 $1,200 $1,000 $800 $600 $400 $200 175 $2,081 151 $1,867 150 132 $1,676 118 $1,504 125 $1,355 O IO OIIIO Projected figures 100 85 $1,248 75 50 25 2009 201O 2011 2008 +39% 2007 2009 +12% 2010 +14% 2012 2013 2014 % change from previous year 010010110100101101001011001010010101101010010101001010100100101001011010010110100101100101010101010100111010010101001001 In 2010 there were 27,397,260,274 BACON emails sent per day, which amounts to nearly 4 emails per day for every person on the planet. ..that's 7,300 emails annually for every person with an active email address. Unsubscribing from each message takes one minute on average. It would take a combined total of 456,621,004 hours to unsubscribe from just one day's worth of BACON mail sent to email accounts worldwide. AUGUST That's more than 54,011 52,000 years JULY 54,011 54,011 54,011 If you were to pay someone the Federal Minimum Wage ($7.25/hour) to do this job, it would cost $3.3 billion per day. Daily BACON removal cost $3.3 billion U.S. National Debt daily increase $4.12 billion Some BACON is good, too much clogs your arteries 010010110100101101001011001010010101101010010101001010100100101001011010010110100101100101010101010100111010010101001001 HOW PEOPLE MANAGE THEIR BACON 18% of BACON people love ♥ 11 8 18 1 61% of unwanted BACON is deleted 1101010100101001011010101001011018101010010118100. 14% it as SPAM 10101001010001011010101001010181018100101010101010R @1 report 7% go through the unsubscribe process 1010100101000100101010101001010101001010001011001 010010110100101101001011001010010101101010010101001010100100101001011010010110100101100101010101010100111018181001001 TOP 5 REASONS WHY PEOPLE DON'T UNSUBSCRIBE 39% of major online retailers require 3 or more clicks to opt out (2011) 1. Manually unsubscribing is a hassle 2. Use the SPAM or Delete button instead (which doesn't work) 3. Difficult to find 4. Fear of getting more unwanted mail 5. Link/button doesn't work In 2008, it was 7% unsubscribe.com