Transcribed

Redheads Want to Sell You Stuff on TV

Redheads on want to sell you stuff TV Natural redheads account for 30% of Primetime US TV Commercials Feature Redheads 1-2% of humans worldwide Redheaded women are twice as likely to appear in ads as redheaded men. Removing ads that contain no humans, brings the percentage to: 33% Who loves redheads? Among children, redheaded boys are more common than girls. 10 specific ads account for 34% of the redheads in primetime advertising. 50 40 30 At one point, CBS averaged one redhead every 20 10 106 seconDS Honda Fit Verizon Kohl's Chevy Old Navy Data compiled by Upstream Analysis using Critical Mention. Ocritical mention Piktochart - make information beautiful

Redheads Want to Sell You Stuff on TV

shared by kmaul on Aug 14

109 views

0 faves

0 shares

0 comments

American advertising on network television during prime time features an astonishing number of redheads. A new study finds that 30 percent of ads during peak TV viewing hours include someone with red ... hair, even though the frequency at which natural redheads appear in the human population is generally estimated between 1-2 percent worldwide (2-6 percent in the U.S.). Eliminating ads in which no people were present, the percentage of ads with redheads rises to 33 percent. Upstream Analysis, a social and traditional media analysis firm, in collaboration with Critical Mention, a top provider of real-time TV monitoring and media intelligence, analyzed five evenings of prime time television (8:00-10:59 p.m.) on ABC, CBS, Fox and NBC over a period ranging from mid-April to late June. Within those 60 hours of TV, more than 1,700 ads were analyzed for the presence of redheads, either in featured roles or as ancillary characters. See the full study on here: http://www.criticalmention.com/media-intelligence/redheads-want-sell-stuff-tv/

Publisher

piktochart

Designer

Katie Maul

Writer

Janet Harris